Senior Executive E-Commerce Specialist

About Us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Japan, Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The Role

To drive and oversee all marketing operations and mainly responsible for developing Love, Bonito’s vision to life. Directly reporting to the Country’s Country Head, you will act as a pivotal role for driving Love, Bonito’s expansion and telling our story across our major platforms and communication channels, primarily, e-commerce, retail stores, social media, paid & organic marketing, events & activations and customer relations. Managing 3 key Marketing Pillars: Community & PR, Campaign and Growth you will play a pivotal role in the positioning of Love, Bonito’s brand in Indonesia. Reporting directly to you will play a key role in building our brand presence and growing our business in this exhilarating phase.

Company Key Player and Revenue Owner of Own-Website

• Create long-term plan, market research, revenue build out and implementation proposal for growth and expansion of own website performance.
• Improve and maintain own website revenue.
• Identify key gaps and opportunities on own website and build a clear plan to improve it.
• Identifying key priorities, KPIs and projects that would be meaningful the improvement of the channel.
• Take ownership and be the project manager of any own website related projects.
• Drive own website customer acquisition and retention through tactical strategies.
• Build P&L, monitor investments and profitability of new initiatives to aid in e-commerce growth.
• Conduct weekly and monthly post-mortem analysis to measure performance and come up with improvements and action points for future campaigns.

Maintain Operations and Growth of Own Website

• Drive own website growth by collaborating with Product, Marketing, Merchandising and Operations teams to constantly optimise with scalable improvements.

• Evaluate and improve the effectiveness and efficiency of the day-to-day operation.
• Managing and overseeing end-to-end onsite operations and performance from new product launches until checkout, Special Landing Page, About Us page and FAQ.
• Collaborate with Merchandising team to improve sorting logic and product / category / business line listing structure and replenishment model.
• Identify key gaps on the shopping journey, initiate product improvement and be the key PIC to liaise with HQ Product team for developments.
• Increase customer satisfaction by collaborating with Customer Care & Commerce team for customer assistance and Operations team for Order Fulfilment.

Requirements & Experiences :

• Min. 4 years of experience in related work fields preferably e-commerce/ digital company/ advertising agencies that have a fast-paced working environment.
• BA/ BS degree in business or marketing or other related fields.
• High analytical, numerate and proficient in Excel and Google sheet.
• Great project management and superior communicator.

What You Should Be :

• A passion and genuine interest in fashion, retail and e-commerce.
• Have an aligned vision with the brand and excitement for female-centric causes.
• An ability to think / work strategically & systematically, with impeccable judgement and discretion.
• An inspiring individual to influence cross-department and team members.
• Superb project management, multitasking and execution abilities.
• Strong communication skills to inspire and influence internal stakeholders (HQ and Country).
• Leadership qualities which include good stress-management, prioritisation capabilities and emotional intelligence.
• A self-starter, proactive and hands-on approach. Problem solving skills with minimum guidance and structure.
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; We’re Better Together and Growth Mindset.