Lalamove sedang merekrut seorang
Senior Digital Marketing Performance Associate
Loker ini dibuat lebih dari 2 bulan yang lalu
Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We offer customers a lightning-fast and convenient way to book delivery and moving services whether they are at their home, at work, or on the go. People talk about O2O, we live it!
Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders every day. With 1600+ employees spread across SEA and LATAM, our 10-year-old company reached unicorn status in 2018, is well funded by prominent VCs, and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion for serving local communities, empowering SMEs and our driver partners, Execution, and Grit because that is how we differentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head-on to find the most innovative solutions for the world’s delivery needs. Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have the ambition to build an international brand by establishing an even more global presence.
Currently, we are looking for a high-caliber individual to join us as a Senior Digital Marketing Performance Associate, as we continue to expand our presence and capabilities across Asia Pacific. This position will report to the Marketing Manager.
Think you are up for it? Apply now and join us as #OneLalamove!
THE RECRUITMENT PROCESS WILL BE CARRIED OUT IN ENGLISH AND ONLY SHORTLISTED CANDIDATES WILL BE NOTIFIED
What you’ll do:
- Design, review, and implement digital marketing strategies and plans to drive user and driver growth.
- Lead efforts in acquiring first-time users and generating driver leads through targeted programs.
- Oversee and optimize paid channels, including Meta, SEM, UAC, and programmatic channels utilizing third-party data.
- Ensure achievement of monthly targets while maintaining Cost per Acquisition (CAC) and Cost per Lead (CPL) within set limits.
- Work closely with the Acquisition Team in the Functional Office and coordinate with stakeholders at the national and city levels.
- Conduct daily performance reviews and analyze industry trends to inform strategy adjustments.
What we seek:
- At least 4 years of experience in digital marketing within e-commerce, tech industries, or agencies.
- In-depth knowledge of digital marketing funnels and advanced setup functionality for SEM and PPC paid ads.
- Strong understanding of ad formats on social media platforms and Google.
- Proven experience in setting up remarketing ads and conducting A/B testing.
- Familiarity with Google Ads, Google Search Console, Facebook Ad Manager, Appsflyer, and other relevant digital marketing tools.
- Ability to collect, analyze, and interpret data with a strong analytical and critical thinking mindset.
- A self-driven individual with the ability to work both independently and as part of a team.
- Fluency in English is a must.
To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.
This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice
Untuk semua kandidat- Lalamove menghormati privasi Anda dan berkomitmen untuk melindungi data pribadi Anda. Pemberitahuan ini akan memberi tahu Anda bagaimana kami akan menggunakan data pribadi Anda, menjelaskan hak privasi Anda dan perlindungan hukum yang Anda miliki saat Anda mendaftar untuk bergabung dengan kami. Mohon luangkan waktu untuk membaca dan memahami Pemberitahuan ini. Pemberitahuan Privasi Kandidat: https://www.lalamove.com/id/candidate-privacy-notice
Silakan referensi bahwa Anda menemukan lowongan kerja ini
di Fungsi.id, ini membantu kami mendapatkan lebih banyak
lowongan kerja berkualitas di sini, terima kasih!
