Deskripsi pekerjaan
The Channel Marketing function exists to oversee and drive key marketing and channel partners initiatives regionally, with the aim of fostering growth & diversification to the New Business Unit (NBU) segment. He/she will play a key role in internal stakeholder coordination across various functions and countries, with main responsibilities include conducting market research/ analysis, crafting and executing content, supporting channel partners with tailored & localized marketing collateral, and monitoring campaign performance.
Responsibilities
- Conduct comprehensive market research of Southeast Asia landscapes including eCommerce/logistics trends, opportunities, consumers/shippers behaviour & preferences
- Gather and interpret data from various sources to provide actionable insights & marketing materials
- Develop and maintain databases of market intelligence and competitive analysis
- Develop and manage content calendars that aligns with business objectives and channel marketing goals
- Create and copywrite compelling content, including website articles, whitepapers, case studies, videos, and social media posts, tailored to target audiences across various channels
- Collaborate with cross-functional teams to execute content plans and ensure content consistency and alignment with overall brand guidelines
- Provide assistance and support to Channel Marketing team in other initiatives such as Lead Qualification, Online/Offline Events, Campaigns & Adhoc Projects
- Track and analyse key performance indicators for all content marketing activities
- Generate and manage regular reports on performance & provide actionable insights for optimization
- Communication with relevant stakeholders to inform them of gaps, opportunities or areas of improvements
Requirements
- At least 2+ years of experience in channel marketing, market research, content/social media marketing or copywriting role
- Knowledge of SEO and digital marketing landscape advantageous
- Strong analytical skills with the ability to interpret research data to generate actionable insights & marketing materials
- Excellent written and verbal communication skills (English and Bahasa Melayu)
- Strong sense of accountability to work on independent projects and also collaboratively in a fast-paced, team-oriented environment
- Strong project management skills with the ability to manage multiple priorities and deadlines
