Regional Marketing Lead, SEA, J&K

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

What will you be doing?

As a member of the Marketing team, the Regional Marketing Lead will be primarily focused on supporting the regional marketing and sales team (Southeast Asia, Japan, and Korea) at InMobi. This team is focused on driving full funnel, integrated marketing programs and campaigns in the target market(s) to deliver on business outcomes. The team is responsible for achieving the marketing objectives of awareness, acquisition, and customer engagement using various channels including digital, events, PR, and partner marketing.  

As the Regional Marketing Lead, you will be responsible for  

• Designing and executing all marketing campaigns and programs for the region/ target markets 
• End-to-end ownership and execution of event marketing (InMobi-hosted or industry-driven), organic and paid social media calendar, email marketing calendar, and customer marketing 
• Driving marketing efforts with key ecosystem players, industry bodies, and channel/ strategic partners in the region 

• Tracking and reporting on the business outcomes from the focused regional marketing campaigns and efforts 

Roles & Responsibilities

Responsibilities: 

• Develop robust knowledge and understanding of all product lines/services in-market 

• Design and execute all marketing campaigns and programs for the region/ target markets by collaborating with design, digital, integrated marketing, product marketing, sales, and other teams 
• Responsible for all the event marketing for Southeast Asia, Japan, and Korea, including sponsorship negotiation, hosting summits, exhibition at industry events, speakership coordination, product workshops and roadshows 
• Produce various literature, signage, merchandise, and other materials to be used at field marketing events 
• Manage the weekly social media calendar across relevant/ popular platforms in the region to drive followership and engagement 
• Build landing pages (for events, webinars, eBooks, etc.), and send automated and personalized behavioral emails using content management/ marketing automation tools 

• Build and manage relationships with third-party vendors, suppliers, industry/ channel/ strategic ecosystem partners 
• Monitor and report current industry trends, customer intelligence, and competitor activities to the Integrated Marketing Managers and regional sales leaders 
• Develop reporting as required with the ability to compile and review raw data, provide analyses, and make recommendations to optimize based on established KPIs. Report weekly on the status of field marketing activities including tracking expenses in an organized fashion.  

Who you are: 

You love bringing marketing programs/ campaigns to life and driving on-ground marketing efforts in partnership with diverse teams while maximizing impact. You are highly motivated and are constantly striving for perfection and eager to take tasks head on. You are energized by working in a fast-paced and lean environment and can produce high-quality work in tight deadlines. 

Required Qualifications: 

• Bachelors in marketing, business administration, communications, or another related field. A master’s degree is an added advantage. 

• 7-8 years of experience in the marketing domain with excellent written and oral communication skills 
• Prior experience with event management including planning, audience acquisition and project management 
• Conversant with social media platforms (primarily LinkedIn, Facebook, Twitter, and Instagram) and their tools for managing social media content, analytics, and reporting.  
• Ability to work with global teams on a day-to-day basis across product, marketing, and sales 
• Strong personal organization skills, time management skills and excellent interpersonal skills 

Preferred Qualifications: 

• 4-5 years of relevant experience in executing and driving field marketing programs/ campaigns  
• Fluent in the full spectrum of marketing channels spanning owned, earned, and paid media 
• Operating knowledge of social media platforms, marketing automation and CRM tools to execute email/ social media campaigns, landing pages and direct mail campaigns 

• Proficiency in event marketing planning and project management