Regional Engagement Marketing Executive (CRM)

Company Introduction:

Chope is dining made easy. As the leading dining platform in Asia, we connect diners to restaurants for memorable experiences, more often.

Having seated more than 100 million diners, Chope understands what gets people excited about dining out, and how best to maximise business for over 13,000 restaurant partners. With Chope, diners can discover restaurants, make bookings, save with deals, and order pick-up and delivery on the app. Chope’s demand generating diner platform is seamlessly incorporated with a suite of integrated restaurant solutions that encompass reservation, call, queue, and table management.

Founded in 2011 and currently in seven cities (Singapore, Hong Kong, Bangkok, Phuket, Shanghai, Bali, and Jakarta), Chope has grown consistently over the past 10 years. We are inviting motivated and enthusiastic candidates to join our team at a very exciting stage in our growth journey. You will be part of a team that leads the way in developing technology for the benefit of the whole restaurant ecosystem, including diners like yourself!

Where Your Expertise Is Needed:

At a glance
Be a fundamental part of the regional team’s CRM activities in conjunction with local markets (Singapore, Thailand, Indonesia, Hong Kong, Shanghai) supporting both B2C and B2B CRM.

About the role

• Work closely with the Senior Engagement Marketing Executive to roll out CRM strategies to onboard, engage, upsell and prevent churn for our users
• Curious with, interested in and conducts market research, to understand local market users and performance and deploy findings to fine-tune / launch targeted campaigns and initiatives
• Has experience in planning / executing customer campaigns before with the use of targeted segmentations and personalization that tap into overall customer lifecycle / loyalty plan
• Proactively applies test and learn approach to campaigns to discover the best mix of strategies required to engage and retain users
• Manage and independently set up customer journeys / flows on a regional level
• Monitor and ensure all CRM KPIs are tracked by markets on a monthly basis for reporting
• Support and manage relationships with MoEngage and local markets to troubleshoot for issues where necessary
• Assist local markets for their local campaigns and other initiatives from end-to-end through multiple channels (email / In-app / Push, onsite, etc)

What Are We Looking For:

• Has at least 1 to 2 years experience in CRM
• Have understanding of data capture and data cleaning practices to ensure smooth execution of campaigns and how it ties back to business outcomes
• Has some understanding of privacy and data related requirements in accordance to local markets’ laws and regulations
• Strong interpersonal and effective communication skills
• Analytical, detail-oriented, and conscientious
• Comfortable working both independently and as part of a team
• Self driven and motivated

What To Look Forward To:

• Hands-on action: Sink your teeth into opportunities that’ll deliver both impact and meaning to the Chope customer experience.
• Autonomy & ownership: Show up, work it, and strut your stuff! Take on challenges, hone new skills, and adopt a test-and-learn mindset.
• Open & collaborative culture: Build networks and expertise across functions and markets, with insightful pow-wows and valuable feedback.
• Flexible work: Make work revolve around life, not the other way round. Boost efficiency with flexible arrangements that support your well-being and needs.

Equal Employment Opportunity (EEO) Statement

• Chope is proud to be an equal opportunity employer and welcomes applications from all qualified candidates. Information provided will be treated in strict confidence and will only be used for recruitment-related purposes. Personal data provided by job applicants will be used strictly in accordance with the employer’s privacy statement