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Regional Consumer Engagement Manager

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About the Role

If you’re looking to be a part of a dynamic, highly-analytical team and an opportunity to hone your strategic thinking and creativity skills, look no further. As our Regional Consumer Engagement Manager, you will be handed the reins in hacking consumer growth for one of Gojek's main regions in Indonesia. You will oversee marketing both offline (visibility and partnership) and online (digital and persona campaigns), combining deep consumer understanding, data analytics, and project management. Working closely with Regional CE Head and Business Analyst, you will get to drive the innovation process in removing daily frictions for our consumers’ lives. The cherry on top: you’ll get to be a part of a team that works to deliver real social impact to our consumers, merchant partners, and driver partners through the products and services we provide.

What You Will Do

  • Responsible for driving consumer engagement focus areas in terms of Partnership, Visibility, digital and persona campaign in which will deliver POI domination, POS merchants branding, standard package that will deliver District target completed orders and active users
  • Create consumer engagement strategy and plan according to local insight, merchants branding & POI domination and HQ driven initiative amplifications for the region
  • Overseeing completed order transaction and MTU achievement vs target in regular basis, immediate actions to fill the gap if any
  • Manage regional/local insight generation for idea creation, translating into key actionable initiatives to build relevance with local residences

What You Will Need

  • At least 5 years of working experience in marketing
  • Solid experience in handling ATL, BTL and Digital marketing
  • Strong analytical, problem solving, and structured thinking capabilities
  • Able to generate qualitative and quantitative insights from various data sources
  • Able to transfer knowledge and mentor more junior team members
  • Able to easily adapt to change, be flexible, and work with ambiguity
  • Possess strong prioritization, organization and time management skills
  • Excellent communication skills, with demonstrated interpersonal flexibility and team management skills
About the Team

Our Regional Consumer Engagement team, a subsidiary of the Regional Growth team, has 5 members based in East Indonesia. Working alongside the Business Analytics, Sales, and Operations Team, we oversee the process for identifying and taking action on growth opportunities, including consumer insights and digital experimentation. For instance, should you have a question about any of our loyalty programs for our users, we are your people! Currently, our team has been busy working on mapping consumers with the most potential growth opportunities, which will help Gojek create consumer programs that are more effective and efficient.

We are a tight-knit group made up of avid readers, amateur gamers, coffee connoisseurs, and (guilty🙈) reality show watchers. We work hard and play hard, and believe it or not, we actually enjoy each other’s company!

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are  also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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Jenis kontrak
Full Time
Tanggal posting
21 September, 2022