Public Relations & Digital Manager - Charlotte Tilbury

LUXASIA Group is the leading omnichannel partner for beauty and luxury lifestyle brand distribution, retail, and e-Commerce in Asia Pacific. Since 1986, we have strived to make a difference to Asia Pacific consumers by bringing them the finest beauty brands from all over the world - across niche, prestige, and masstige categories. We are a winning TEAM of diverse individuals whose commitment, grit, and shared core values drive everything we do. There are plenty of opportunities for growth and development across the countries we currently operate in (and plan to expand into). Make a difference with us today.

Position Overview

The Public Relations & Digital Manager will be responsible for building brand equity, visibility, and desirability for Charlotte Tilbury in Indonesia through impactful PR strategies and strong digital presence. This role will drive brand storytelling, media relations, influencer engagement, and digital campaigns to enhance awareness, engagement, and conversion across all platforms.

Key Responsibilities

Public Relations & Brand Image

• Develop and execute PR strategies aligned with global brand direction and local market needs
• Build and maintain strong relationships with media, editors, KOLs, and influencers
• Manage press releases, media coverage, product seeding, and PR events
• Ensure consistent and premium brand image across all PR touchpoints

Influencer & KOL Management

• Identify, engage, and manage key influencers and content creators
• Drive impactful influencer campaigns to increase brand awareness and credibility
• Monitor and evaluate KOL performance and ROI

Digital & Social Media Strategy

• Lead digital strategy across social media platforms (Instagram, TikTok, etc.)
• Oversee content planning, creation, and publishing aligned with brand identity
• Drive engagement, follower growth, and conversion through innovative campaigns
• Collaborate with e-commerce team for online activations

Campaign & Launch Support

• Support end-to-end execution of product launches from PR and digital perspective
• Localize global campaigns to resonate with Indonesian audience
• Ensure strong online and offline buzz for key launches

Performance & Reporting

• Track PR value, media coverage, and digital performance metrics
• Analyze campaign effectiveness and optimize strategies
• Provide regular reports with actionable insights

Stakeholder Management

• Work closely with marketing, retail, and education teams
• Manage external agencies (PR, digital, influencer)
• Act as key PIC for PR and digital initiatives locally

• Bachelor’s degree in Communications, Marketing, or related field
• Minimum 5–7 years of experience in PR and/or digital marketing (beauty/luxury preferred)
• Strong network with media and influencers in Indonesia
• Proven experience in managing digital campaigns and social media growth
• Strong storytelling and communication skills
• Creative, trend-aware, and highly proactive
• Fluent in English (written and spoken)