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Product Marketing Manager - Offline Commerce, Commerce Enablement

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About the Role

As a Product Marketing Manager Offline Commerce for the Commerce Enablement team, we are looking for a passionate and impact-driven person that can lead a team and develop a strong marketing strategy that can contribute to a significant impact on the business.

What You Will Do

Go To Market – create the Marketing Go-to-market strategy for the new product launch, from defining the target markets/segments, product positioning into success metrics. Monitor the project execution and provide the campaign report
Product Acquisition Strategy – driven to actively monitor and create an end-to-end marketing initiative to increase the company’s products and features to Market
Conversion Enablement – work closely with growth functions across teams to create product GTM presentations, playbooks, and ROI tools
Competitive Analysis – keep self-updated with the latest competitor research and improve conversion with effective positioning by merging the data-driven market understanding
Marketing Research - collaborate with the marketing intelligence team to conduct marketing research that will be a fundamental baseline for the next marketing strategy
Automation Lead Flow – develop the automation workflow in all CRM channels: email newsletter, app push notification, WhatsApp for business, and other media to increase product adoption with the best merchant journey
Team Leadership – nurture the executive to work in an agile marketing environment to improve leads generation conversion funnels. Also, Lead cross-functional teams from internal and external marketing to achieve the company’s objectives
Stakeholder Management – Identify all launch activities and ensure requisite tasks to responsible parties and coordinate. Product launch team meetings, establish and supervise related activities to ensure all completed tasks meet project milestones

What You Will Need

BA/MS in Management, Communication, Technology Industry, preferably with Marketing concentration or related major
At least 3 years of experience in marketing strategy or related field
Familiar with product marketing or e-commerce industry
Strong leadership skills
Solid in analytical thinking and data processing
Have a good visual design taste and able to construct decks
Ability to write, read, and speak fluently in Bahasa and English
Familiarity with CRM tools such as Hubspot and Clevertap would be an advantage

About the Team

We are a happy person to collaborate with. Our goal is to make Indonesian business owners fully aware of what they need and make our brands as their central nervous system that enables omnichannel sales solutions.

We analyze, we initiate, and we create impact together!

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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