Product Marketing Manager Lead User Spend

What You Will Do

• Drive GoPay use cases Monthly Transacting Users (MTU) for assigned use cases and GoPay perception as ubiquitous brand that is accepted everywhere and can be used for multiple things in day to day life
• Develop robust understanding of the users based on qualitative and quantitative study, as well as internal and external data analysis to identify key target segments and deep users insights understanding
• Understand user journey, analyze user funnel to develop strategy and plan in driving GoPay penetration according to each use cases and priority merchants/partners
• Develop users value proposition for the specific product/use case and translate them into key communication strategy
• Build overall GTM strategy and plan to grow penetration and usage of GoPay through end to end marketing efforts covering in app marketing, joint partnership, digital performance and offline media, driven by solid user understanding, product journey and value proposition and robust user funnel thinking
• Work closely with the internal cross-functional leaders, varied from pod, growth, partnership, product, CCU, and research to align on strategy and oversee the execution and impact measurement
• Manage, control and monitor Marketing spend as per budget, to achieve OKR efficiently
• Build the team’s capability and grow them into solid product marketing experts

What You Will Need

• At least 8-12 years of work experience, with at least 4 years of experience in product marketing management
• Consumer driven mindset with strong ability to understand user insight and translate them into actionable strategy and plan
• Solid data driven analytical thinking to form clear PoV that will inform the overall strategy
• Strong leadership with willingness to roll up sleeves and get in the trenches as needed
• Skilled and comfortable handling data, and can independently harness it effectively to generate insights, make decisions, and drive growth
• Good sense of market understanding; a “do-whatever it-takes” mindset to understand your market, customers and competition better than anyone, and able to integrate this information into your marketing strategies
• A passion for building user-focused product experiences and communication by creating genuine and authentic customer relationships
• A bias toward action, excellent collaboration skills, with the ability to distill complex plans into clear and actionable tasks
• Strong project management capabilities; ability to manage multiple campaigns with a sharp focus on detail without losing sight of the big picture
• A track record of driving highly effective marketing campaigns and product changes by making users’ problems your own 
• A shared passion with GoPay’s mission for increased financial inclusion in Indonesia
• A keen interest in fintech and willing to learn about the industry