Product Marketing Manager for Kuncie

About Us

INDICO is a subsidiary of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). INDICO aims to leverage Telkomsel’s digital assets and capabilities to create cross-sectoral digital solutions that will empower Indonesia’s digital economy.

What you will do but not limited to:

• Go-to-Market Strategy: Define target market, calculate, Develop, and implement go-to-market strategies for new and existing products
• Conduct market research to understand customer needs, market trends, and competitive landscape.
• Plan, execute, and measure marketing campaigns to drive product awareness and adoption.
• Ensure marketing strategy are achieved.
• Monitor and analyze the performance of sales tools and make improvements as needed.
• Gather and analyze customer feedback, market data, and performance metrics to inform marketing strategies.
• Work closely with other team to ensure the product flow is following the deadline, provide customer insights, and influence product development

• Bachelor's degree in Marketing, Business, or a related field (MBA preferred).
• 1 - 2 years of experience in product marketing, preferably in education.
• Proven track record of successful product launches and marketing campaigns.
• Strong understanding of digital marketing, content creation, and marketing analytics.
• Excellent communication, negotiation, presentation, and storytelling skills.
• Ability to work cross-functionally and manage multiple projects simultaneously.
• Analytical mindset with the ability to translate data into actionable insights.
• Good business mindset
• Proficiency in marketing tools and platforms (e.g., CRM, marketing automation, analytics tools) is preferable
• From startup is preferable