Deskripsi pekerjaan
Job Description
- Take full ownership and accountability on the sub-product / sub-area marketing delivery
- Able to independently set up and monitor marketing metrics related to certain sub-products/features, and ensure that decisions made are data driven
- Start to gain knowledge of the organization's products, services, customer and marketing; able to create go-to-market strategy, collaborate in identifying new business models based upon opportunities and customer needs' fulfilment which may evolve in the future
- Execute marketing strategy and optimize it for maximum ROI including and not limited to successfully manage a campaign end-to-end, from the planning, executing, evaluation and being data driven when conducting campaigns
- Work with relevant stakeholders on the implementation of marketing efforts for the growth of the business
- Analyze & proposed with guidance on key factors to retain customers, Increase return rate of visitors/users, Increase current customer spending/leads, and Retain customers - increase repurchase rate or repeat customers
- Monitor the assigned sub-product marketing initiatives to achieve the assigned marketing goals and understand the trade-offs
- Drive and manage prioritization of marketing initiatives
Requirements
- Have min 5 years experiences in e-commerce, brand management, online marketing, fast moving consumer goods industry, and management consultancy is preferred
- Passion in data-driven marketing and creating growth
- Good analytical, problem-solving skills, and creative thinking
- Proficiency in calculation spreadsheet (Excel, Google Sheet) and presentation program (PowerPoint, Keynote, or Google Slides)
- Familiarity with Google Analytics and/or any quantitative dashboard (e.g. DOMO, Tableau)
- Self-driven, love challenges, have entrepreneurial spirit and get things done
- Excellent communication, passion, dedication and energy
- Strong sense of ownership and accountability, with good attention to details
- Good interpersonal skills and ability to work well in a rapid changing environment
- Solid and strong leadership in challenging and under-pressure situation
