Deskripsi pekerjaan
About Us
INDICO is a digital technology subsidiary company of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). Moving forward, INDICO aims to explore opportunities in multiple verticals adjacent to Telkomsel's digital businesses. As a digital platform company, INDICO aims to leverage Telkomsel's digital assets and capabilities to create a flywheel effect of innovations to develop cross-sectoral digital solutions that will empower Indonesia's digital economy.
INDICO believes that we can reach beyond to empower Indonesians and enable businesses through our strong core values of EPIC WAY (Excellence, Positivity, Impactful Collaboration, Customer First, Walk the Talk, Accountability, Yes-if Mindset).
What you will do, but not limited to:
- Develop a comprehensive and aligned strategic marketing plan to drive awareness, customer acquisition, and deposit stickiness. Collaborating closely with the Product and Business team
- Managing overall marketing financial & budget projections in monthly basis
- Handle and coordinate all digital activation activities using social media ads platform
- Tracking and measuring all digital marketing metrics, generate performance marketing reports and deliver actionable insights from these reports for action plans
- Maintain rigor in analytical excellence in terms of data analytics, A/B test design, and appropriate statistical tests across the product funnel from acquisition, adoption, retention to monetization.
- Discover growth opportunities in the product from funnel conversion rates and user experience by exploring transaction data, customer activity within apps and actual customer insights.
- Strong knowledge to the Indonesian entertainment industry and IP business
- At least 5 years experiences in marketing project management, growth marketing, performance marketing or similar positions preferably from the gaming industry
- Bachelor鈥檚 degree in related field, Master鈥檚 degree is preferable
- Structured communications and experience in managing stakeholders both internally and externally
- Strong analytical, detail-oriented, problem-solving and project management skills
- Understanding of marketing financial planning/budgeting and social media advertising across major platforms
- Understand industry trends and able to evaluate opportunities for growth
