Product Marketing Executive

What You’ll Be Doing

• Lead the development and implementation of an inbound marketing strategy to generate leads and nurture demand for Recruitment Services in the Indonesian market.
• Design and manage targeted email marketing campaigns for lead nurturing, upselling, and customer reactivation, utilizing CRM tools like HubSpot to optimize campaign effectiveness.
• Develop and update sales enablement materials such as sales decks and one-pagers, ensuring they align with the latest market insights and sales strategies.
• Regularly analyze marketing data to track performance and adjust strategies as needed to maximize results.
• Collaborate closely with sales and product teams to ensure alignment on objectives, market positioning, and messaging.

Why You Should Join Us

• Strategic Impact: You will play a key role in shaping the inbound marketing strategy for a leading recruitment service. Your work will directly influence the company's growth and expansion in the Indonesian market, providing you with the opportunity to make a significant impact.
• Innovative Culture: You’ll be part of an organization that values innovation and creative problem-solving. We encourage our team members to bring new ideas to the table, offering the freedom to experiment with new strategies and tools that can enhance our marketing efforts.
• Learning Opportunities: We believe in supporting our team’s professional development. You will have access to ongoing training and workshops to stay ahead of the latest trends in digital marketing and technology.
• Collaborative Environment: You will be joining a dynamic team of driven professionals in a supportive, collaborative environment. Our culture encourages sharing ideas, continuous improvement, and team success.
• Tools and Resources: We equip our teams with the latest tools and technologies, like HubSpot, to streamline processes and enhance effectiveness. This ensures you have everything needed to execute strategies at the highest level.
• Visibility and Recognition: As a key player in our marketing efforts, your contributions will be highly visible across the organization. This role offers the chance to stand out and be recognized for your innovative solutions and impactful results.

Who We Are Looking For

• Experienced Marketing Professionals with a proven track record in developing successful inbound marketing strategies and executing high-impact marketing campaigns.
• Strong Analytical Skills: Candidates who can effectively analyze market data to drive strategy and business decisions.
• Content Creation Expertise: Individuals with significant experience in creating various types of content, particularly in the B2B sector.
• Email Marketing Specialists: Proficient in designing and executing complex email campaigns aimed at different stages of the customer journey.
• CRM and Data Management Skills: Experienced in using CRM systems like HubSpot for segmenting and managing customer data effectively.
• Collaborative Team Player: Looking for professionals who thrive in cross-functional team settings and are adept at working closely with sales and product teams to meet company goals.
• Adaptive and Innovative Thinkers: Individuals who are comfortable with fast-paced environments and are capable of pivoting strategies based on new data and market trends.
• Minimum of 2-3 years of experience in marketing, with a focus on inbound marketing, content creation, and digital campaigns.