Deskripsi pekerjaan
We are looking for a Performance Marketing Specialist to manage all pay-per-click (PPC) campaign activities.
The Specialist will manage all paid search campaigns on Google Ads, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers.
Responsibilities
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns.
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy for paid search engine marketing campaigns.
- Perform ongoing paid keyword discovery, expansion and optimization
- Research and analyze competitor advertising efforts.
- Proven experience on Google Ads, Twitter Ads and Search based ads.
- Well-versed in performance marketing, conversion, and online customer acquisition.
- Up-to-date with the latest trends and best practices.
- Experience AppsFlyer and Google Analytics.
- Strong analytical skills and experience generating reports.
- Familiarity with A/B and multivariate experiments.
- Supportive teammates
- Health insurance benefits
- Self development activities that support careers
- Flexible working hours
- Remote working during pandemic
- Broaden your knowledge in financial investment
