Performance Marketing Specialist

We are looking for a Performance Marketing Specialist to manage all pay-per-click (PPC) campaign activities.
The Specialist will manage all paid search campaigns on Google Ads, as well as other search and display marketing engines. A successful SEM Specialist will effectively manage the paid search budget in order to maximize ROI, drive traffic, and customers.

Responsibilities

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy for paid search engine marketing campaigns.
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor advertising efforts.

• Proven experience on Google Ads, Twitter Ads and Search based ads.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Up-to-date with the latest trends and best practices.
• Experience AppsFlyer and Google Analytics.
• Strong analytical skills and experience generating reports.
• Familiarity with A/B and multivariate experiments.

• Supportive teammates
• Health insurance benefits
• Self development activities that support careers
• Flexible working hours
• Remote working during pandemic
• Broaden your knowledge in financial investment