Messaging Deliverability Specialist (SMS/WhatsApp)

Key Responsibilities

• Develop SMS/WA strategies for fast-growing clients
• Determine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clients
• Work closely and consistently with the team to collaborate on the best strategies for our clients.
• Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvement
• Must have knowledge for SMS sender ID, ling code, short code, Branded URL
• Monitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messages
• Stay up-to-date with SMS marketing regulations and best practices.
•  Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes.
• In-depth knowledge of TCPA Guidelines and Regulations
• Knowledge of various platforms (Twilio,, Sinch, and other SMS platforms)
•  Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow
•  Should be aware of WhatsApp usage policies, brands, and content filtration policy.
• Provision of status updates to the customer after each spot check and mitigation
• Responsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.
• Prepare presentations that document key learnings from test results.
• Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.
• Proactively investigate and manage issues affecting email deliverability.
• Create and deliver reports to demonstrate factors affecting deliverability and reputation.
• Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.
• Understand and follow workplace policies and procedures.

Skills and Requirements

• Bachelor's degree, preferably in Business, Computer Science or related field
• The right candidate will have 3+ years of relevant experience / knowledge in the following areas:
• Marketing with a Digital marketing focus
• Customer intelligence
• Customer acquisition, development and retention practices
• Campaign planning, execution, segmentation and targeting techniques
• Email technology (prior experience in deliverability operations)
• Expert level knowledge of audience development through email platforms
• Familiarity with the major ESPs, Google Analytics, and email analytics systems a must
• Previous experience working with the big four inbox providers on deliverability, with an appreciation of emerging delivery challenges
• Demonstrated understanding of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt policies, anti-spam policies, SNDS, JMRP, Google postmaster, yahoo FBL.
• A proven track record of success with growing customer engagement
• Basic HTML and Email design / production experience

Additional Requirements

• Extremely organized and thorough
• Track record of successful consulting
• Strong academic record including a degree
• Excellent written and verbal communication skills
• Ability to work effectively in a team environment; ability to work independently; ability to travel infrequently
• A genuine interest in business challenges and ideation of solutions to meet customer business objectives
• Superior conflict resolution, decision making and interpersonal skills
• Strong problem-solving skills: diagnosis, root-cause assessment, option evaluation and resolution
• Ability to manage multiple responsibilities and assignments simultaneously under strict deadlines

Additional Skills Advantageous To The Position

• Expertise in HTML, CSS, JavaScript and other coding paradigms for digital marketing
• Knowledge of SAAS products and customer base preferred
• Experience with an ESP, ISP