Merchant Lifecycle & Strategy Lead

About the role:
You will become the Northstar on designing the blueprint for overall Merchant Lifecycle as well the Onboarding Strategy for SMB Gopay merchants.

What You Will Do

• Define the overall onboarding strategy to improve the overall mass funnel and experience for SMB Merchants.
• Establish Merchant lifecycle which covers:
• Leverage data analytics to understand the merchant behavior and pain points for each of the lifecycle,
• Develop the right measurement and key motions, together with Merchant Activation team,
• Review Gopay Tier merchants periodically, which will be critical for various motions.
• Work closely with Key Stakeholders (Merchant Experience, Product, Merchant Marketing team) to define product improvement required
• Maintain and monitor overall PnL across SMB Merchant segments.
• Liaise with internal sales team to track overall sales OKR 

What You Will Need

• At least 4-5 years of relevant experience in strategy and planning
• Experienced in working with multiple stakeholders (Product, Marketing), with proven track record of deliverable projects related product improvement.
• Strong business sense and have good understanding of the Fintech industry, customers, and competitors
• Strong leadership and interpersonal skills, experienced in managing a team, as well as strong in people development and mentoring / coaching
• Strong written & communication skills, fluent in English and Bahasa Indonesia
• Fact-based / number-oriented individual, who is comfortable working under pressure in a fast-paced and ambiguous environment
• Able to recruit top-notch talent team, nurture and mentor them
• Ability to use SQL would be strongly preferred.

Our GoPay team consists of 40+ zealous folk based in Jakarta, Indonesia. As Nasi Goreng is to the people of Indonesia, we are to Gojek: providing the nourishment to sustain our business from the inside out. We run and oversee one of Southeast Asia's largest e-money wallet platforms and Indonesia's leading digital payments provider. Our service is now accepted by over 300,000 online and offline merchants in Indonesia alone, with our ecosystem processing US$6.3 billion of annualized Gross Transaction Value in 2018. But, the growth of Payments does not stop here. We are hungry for more. We intend to become the largest payment and financial services group in Southeast Asia. It's our job to ensure that this number grows, and more importantly, that anyone utilizing our platform is given the most seamless payment experience possible. How does one achieve this, you may ask? By collaborating diligently with our users to understand the daily obstacles they face in the payment arena, then crafting our products and services to aid these issues. Our Food & Groceries vertical is a brand new team being formed within the GoPay platform. This team will be in charge of managing online and offline payments within the Food & Groceries spheres. They’ll work cross-functionally with stakeholders ranging from Strategy, Marketing, Sales, Product, Data, driving impact through collaboration. As a team, we’re concerned not only with the growth of the company, but each other’s personal and professional growths, too. Along with a common drive to jump over technical barriers and provide sustainable solutions, our team bonds over our shared love for tea, movies, and TV shows. With WFH becoming more normalized, you best believe we’ve been sharing our favorite ways to prioritize a healthy work-life balance at home (Netflix, anyone?😜).
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are  also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.