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Marketing Partnership Lead
Loker ini dibuat lebih dari 2 bulan yang lalu
About the Role
Fasten your helmet and climb on board if you’re ready to be our Marketing Partnership and Campaign Design Lead in GTM APP Team. In this role, you'll focus your efforts on developing channels and scaling up penetration of Gojek’s AdTech and PromoTech solutions to the retail industry. As the "top-of-mind" retail knowledge expert for our internal and external stakeholders, you'll help develop & execute market growth strategy & plans, establish strong engagement with our merchant-partners, and act as the link between them and our internal product teams. Your efforts will directly enhance the growth trajectory of our merchant-partners' businesses, consequently generating a new revenue stream for Gojek, and creating a sustainable, positive socio economic impact in our communities.
What You Will Do
- Be the top-of-mind Retail Knowledge expert for internal & external stakeholders
- Develop market growth strategy & plans of Gojek’s Ads solutions for merchant-partners, and manage the implementation of the plan accordingly with Sales team
- Understand pain points of merchants and design marketing campaigns and calendar for our merchants
- Develop accurate revenue forecasts and set sales targets for merchants
- Assist Retail Go To Market Lead to manage sales channel (Enterprise) for Gojek’s Ads & Promo Tools
- Act as the bridge between our merchant facing teams and product teams, channeling insights from the former to the latter
- Assist Retail Go To Market Lead to analyze relevant market information & data to gain insights on opportunities to grow market penetration of Gojek Ads Solutions
- Build a strong & enduring relationship with internal stakeholders to ensure each program executed smoothly from upstream to downstream
What You Will Need
- At least 3 years of experience working in Marketing, Business strategy, or a similar field with Bachelor degree in relevant field. Preferred people from Consulting/E-commerce/digital marketing background.
- Strong with data - ability to manage and evaluate data to determine the effectiveness of a product or campaign
- Strong stakeholder management - the role will require dealing with senior leaders and will have strong upwards visibility
- Strong analytical thinking and problem solving
- Ability to structure and visualize business plan to be presented to merchant partners
- Fluent in English
About the Team
The Advertising & Promo Platform (APP) group in Gojek is focussed on providing relevant and targeted content for our users, while giving commercial value for our clients, ranging from small F&B merchants to international brand principals. We achieve this dual mission by leveraging our deep relationship with the users, and in turn, building high-return marketing campaigns with exceptional execution processes for our clients
In GTM Strategy APP Team, our main responsibility is to groom & generate a new revenue stream for Gojek through our AdTech and PromoTech. How does one achieve this, you may ask? By focusing our efforts on scaling our retail merchant-partners' businesses, and by developing new go-to-market channels for our AdTech and PromoTech solutions.
For instance, if a smaller food related merchant-partner has an issue with breaking through a glass ceiling on GoFood, we come in to identify their exact pain points, then using our AdTech and PromoTech, devise opportunities and solutions to help them break through. Our role is much like a consultant, advising our merchant-partners on various growth strategies and breaking down any barriers that impede that growth.
About Gojek
Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'
Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.
As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.
Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.
About GoTo Financial
GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.
GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.
Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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