Marketing Manager - Parfums Christian Dior

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint venture between LVMH Fragrances & Cosmetics and LUXASIA for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

BRAND: Parfums Christian Dior (www.dior.com)

THE CONTEXT:

Since 1947, the men and women of Parfums Christian Dior have embodied the founding "couturier-perfumer's" unique spirit of excellence, creativity and expertise, both in France and throughout the world. Our House is an open and highly-focused collective, a leader that thrives on the creativity of all its stakeholders. Our collective passion and our heritage, full of authenticity and dream, make us move forward and reinvent ourselves.

By revolutionizing the codes of French style and luxury through perfumes, and combining tradition with daring makeup and innovative skincare, we are reinventing every day the Dior style and its compelling, joyful and absolute beauty. Our stimulating missions give our employees the opportunity to develop new skills, overcome spectacular challenges and reveal their talent.

To go further, with Dior. 

PURPOSE OF THE JOB:

Being the head of the Product Marketing department, she / he is responsible for the development of the individuals in her / his team. Working closely with other departments such as Sales, Training, Customer Development and Business Controller, she / he should demonstrate not only the functional capabilities, but also leadership and passion of the Brand.

YOUR MISSION: 

PRODUCT MANAGEMENT

1. Forecasting

• Ensure accuracy of product forecast and timely submissions. (Measures: launch tracking)

2. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (Measures: On shelf date)

3. Product Assortment

• Close monitoring of competitor’s product assortment and thereby identify our key priorities in Indonesia to gain market share. (Measures: monthly tracking)

4. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s On shelf date)

5. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Management on non-sellable items

• Sampling management: ensure the right mix of samples to help achieve business objective. Work closely with sales team to ensure the right guideline for sampling is disseminated and followed closely by BCs
• GWP/Gifts management: utilizing GWP to drive higher basket purchase and create buzz to drive traffic to store.

7. Pricing

• Review and analyze central’s recommendation of prices for new products. Ensure the pricing is competitive and in line with regional parity & local competitiveness. Review annual price increase with central team to ensure our prices stay competitive in the market.

CRM

1. Planning & Execution of CRM initiatives including Rollout of new communication platforms in Indonesia, Client EDM management and client events & reward programs. 

2. Identify opportunities and weakness; and take pro-active action on the following:

• Increase recruitment rate
• Retention for customers by developing trial and loyalty
• Improve cross-selling
• Improve on repurchase rate

3. Data analysis (through PowerBI reports and Datamart/WinCRM) and drilling to

• Identify potential target market for key launches and events

E-RETAIL / E-COMMERCE

1. Monitoring daily E-Commerce operation

2. Monthly reporting to Central HQ for E-Commerce business

3. Monthly Planning for E-Commerce: including animation, GWP & Samples usage

BRAND COMMUNICATION

1. Assist with timely PO issuing and invoice management for media agencies

2. Work with regional media team to execute media campaigns locally

3. Drive PR & KOL initiatives in Indonesia to achieve #1 PR dominance in market

WHO YOU ARE:

• Minimum 7 years of relevant working experience.
• Degree holder in Marketing, Business Administration, or related disciplines from an accredited institution.
• Excellent in written and spoken English.
• Strong business acumen and analytical skills.
• Structured thinker, at the same time articulate.
• Positive, dynamic, and confident.

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/

If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.

WHAT CAN WE OFFER?

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.