Marketing Manager - Indonesia
Tencent Games was launched in 2003 and is now the largest gaming company in the world, achieving game-related revenues of $29.3 billion in 2020. As a leading global organization for game development, publishing, and operations, we are dedicated to providing high-quality interactive entertainment experiences to players and currently offer more than 140 games including PUBG MOBILE, Call of Duty Mobile, and League of Legends to hundreds of millions of players across more than 200 countries and regions. Tencent Games offers talented individuals the opportunity to help shape and build something unique within the gaming industry as a whole.
Responsibilities / Job Descriptions:
1. Collaborate with talent agencies and create initiatives for KOLs and ensure these agencies will support Company’s goals and KPI.
2. Develop and implement global marketing strategy to support project goals and initiatives, helping to increase brand awareness and build reputation.
3. Create content and event planning and implementation for the brand and internal events and promotions.
4. Project management: monitor status of project from kick-off to post performance review -- check milestones and timeline to make sure on time delivery and conduct post mortem reports after project finishes.
5. Lead in collaborating with internal stakeholders (including Brand Marketing, Product Development, Business Development, Partnership, Creative Development, Community)
6. Research, write and promote strategies to targeted competitors and industry
Requirements:
1. At least 3+ years of brand marketing experience of marketing operations, campaign implementation with experience managing influencers and/or communities
2. Experience developing, executing and optimizing integrated marketing campaigns including digital, social media, search, email, advertising, events and content creation.
3. Experienced in making content for gaming brand and development and implementation. Demonstrated excellence in creating and executing strategies that drive demand through digital channels
4. Deep knowledge of the marketing funnel, metrics and analytics to optimize campaigns.
Project management skills and ability to manage the priorities of multiple stakeholders.
5. Avid gamer with extended experience in console and mobile products a plus
6. Fluent in both English and Bahasa Indonesia
Diversity, Equity & Inclusion at Tencent:
Diversity, equity and inclusion are important, interdependent components of our workplace. As an equal opportunity employer, we firmly believe that diverse voices fuel our innovation and allow us to better serve our users and the community. We foster an environment where every employee of Tencent feels supported and inspired to achieve individual and common goals.
