Marketing Manager

What you will do:

• Develop overall marketing strategy to achieve business objectives.
• Brand Awareness: Position Lalamove in a fiercely competitive environment to make the brand locally relevant and loved and increased engagement from customers and drivers.
• Local Campaign Management: Lead the development, management, and execution of local campaigns, working closely with creative and media agencies, internal sales, driver operation team, and HQ to develop trackable, measurable integrated communication projects.
• Public Relations and Media: Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities.
• Innovation: Lead local extensions of global campaigns, working on special projects (stunts, guerrilla, content, digital innovation) that increase the relevance of Lalamove in the markets.
• Partnership: Build strategic long term partnerships to increase our user base.
• Digital Marketing: Devise digital marketing programs ie. digital advertising, websites management, SEO, social media, content marketing, and e-marketing campaign management.
• Retention: Create local retention activities to retain existing customers.
• Collaboration: Work closely with the sales team to develop marketing tactics for effective lead generation.

What we seek:

• Problem-solver: To identify and anticipate problems in order to be both proactive and reactive.
• User Empathy: Ability to think from the perspective of a user and build marketing campaigns that address user pain points.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects.
• Data & Result Driven: To utilize existing data to make informed decisions. Focus on high ROI tasks.
• Team-player: To understand team challenges and to be able to build team empathy in while delivering results at the same time.
• Collaborative mindset: To work with multiple stakeholders to plan, implement and measure all branding efforts & strategies.
• Leadership: To train, manage and motivate the local marketing team to execute marketing strategies

What you will need:

• Bachelor’s degree in Marketing, Communications, Multimedia or related discipline.
• Min. 8 years of marketing and advertising experience. Experience in local tech/FMCG industry will be a plus.
• Strong creative mind that can help us establish meaningful connections between SMEs (our potential users), users and drivers in Indonesia, exploring innovative ways to express our values and positioning when promoting Lalamove.
• Solid understanding of creative positioning, key art and video execution, media, advertising, and digital trend.
• Detail-oriented, good project management & interpersonal skills.
• Good understanding of key marketing metrics such as CAC, ROI, Reach and LTV.
• Team-player with start-up spirit and able to fit in a diversified environment
• Fluent in English is a must