Marketing Intern (PR & Social Media)

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are Southeast Asia’s leading womenswear brand, headquartered in Singapore, with an omnichannel presence across Hong Kong SAR China, Indonesia, Malaysia and a retail franchise in Cambodia. In addition, we have also expanded into international markets namely the Philippines and the United States of America.

Founded in 2010, we are proudly female-founded with more than 65% female representation in leadership roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!)

Main Responsibilities

PR Influencer & Community Pillar

• Research and brainstorm on new potential influencer names that fits to Love, Bonito Indonesia brand image and campaign objective.
• Assisting to do KOL outreach (existing and new), negotiate rate and posting date based on SOW under guidance from PR assistant.
• Input and monitor KOL seeding request to Operations team to be completed in timely manner before KOL posting date. 
• Generate and share customized UTM/ track links to KOL.
• Share content brief to KOL.
• Update KOL names (posting date & rate) and clothing selections on tracker.
• Monitor KOL posting based on brief.

Social Media Pillar

• Instagram posting both graphic content & influencer repost in timely manner 
• IG Story: 2x daily
• IG Post: 1x week
• Generate UTM/ track links for Instagram posting & refresh Linkinbio

Ad Hoc 

• Assist & stand by for offline events and photoshoot 
• Request clothing lending for influencers/ muses 
• Assist to contact vendor (PR/ social) 

Requirements & Experiences :

• Available for 3-6 months internship program
• Open to university students (last year/semester preferred)
• Candidates with a specialisation in Marketing or related degree preferred
• Candidates with prior internships in PR & Social Media roles preferred
  

What you should be :

• Passion for all things PR/ social media or marketing functions related
• Passion for fashion will be a plus 
• Following and updating yourself to the current social media and influencer trends in Indonesia 
• An agile, multitasker, open-to-learn mindset 
• Open and communicative personality 
• Reachable during working hours