Marketing Executive - MAKE UP FOR EVER

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered the world’s finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermès, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

L Beauty is a joint-venture between LVMH Fragrances and Cosmetics and Luxasia for the distribution and business development of some of its Beauty brands in South East Asia. The portfolio of L Beauty comprises of Benefit Cosmetics, MAKE UP FOR EVER, Fresh and Parfums Christian Dior.

BRAND: MAKE UP FOR EVER (www.makeupforever.com)

THE CONTEXT

Mastery unleashes creativity. Nothing sums up better the philosophy of MAKE UP FOR EVER, a House that has become a cult name through its uniqueness and the quality of its professional products. Its founder, Dany Sanz, believes that technique must first be conquered before leaving free rein to creativity. And that academic knowledge must be honed before pushing the limits of one’s art. Dany Sanz has remained true to this approach throughout her artistic career and has incorporated it into the development of her make-up brand. At MAKE UP FOR EVER, teaching plays an essential role: in addition to offering exceptional products to professionals and women from around the world, the House has the ambition to share its knowledge and passion with the general public through training courses and to bring progress to the world of make-up.

YOUR IMPACT

Develop integrated marketing campaigns (PR, social media, direct marketing, advertising) to promote a MAKE UP FOR EVER product (new launch & re-promote product). Create awareness of the brand & build customer engagement.

You will also closely work with Regional team for marketing plan & execution. Creating & presenting business review, sales & campaign performance reports.

YOUR MISSION

PRODUCT:

• Merchandising allocation (Sellable, Tester, GWP) based on assortment planning, store DOI and demand from retailers.
• Keep track on product fulfilment, sales trend, franchise + category performance & give recommendation to manager regarding certain demands
• Monitor Product delivery time (include shipment status from Regional), forecasting timeline between delivery and product availability in store
• Inventory management and ability to identify stock issues and provide depletion plan (promo mechanics, exhibition, etc)
• Planning & execute retail monthly mechanic based on analytic sales trend, past performances, upcoming campaign. Do active monitor & tracking, give recommendation to manager and team regarding action plan on trade mechanics
• Update with Beauty market conditions and actively do pricing analysis
• On time preparation and execution for all trade related, liaise with other team on the implementation (POP, Voucher, and other visuals)
• Support cross function departments for product queries

MARKETING:

• Work closely with in-house & external creative agencies to design marketing materials. Details on Proofread marketing copy for both online and print campaigns
• Source Marketing opportunities and place adverts as appropriate with brand products & target segmentation. Engage partnership with external parties & build relationship (Mall, Retailers, other brands)
• Generating and executing marketing campaigns across social media platforms such as Facebook, Instagram, Tiktok, Google with agencies. Analyse report provided by Agency and summarized the key metrics result into internal marketing report data
• Conduct market research, competitor review. Monitoring competitor activity and generating leads link for products
• Knowledge in organising Marketing & PR Event (in-store gathering, Product Launching, KOL/MUA gathering, Pop Up Store). Liaising with agency to maximise visibility & create impactful result
• Creating post mortem reports on every Marketing activations with clear KPI result and qualitative insights to be presented to Internal & Regional team (PR Events, Make up workshop, and other activations)
• Build & maintain good relationship with KOL & Celebrity MUAs
• Manage A&P given with right investment plan, clear KPI & ROI analysis. Campaign evaluation with quantitative & qualitative insights
• Actively update and expand the knowledge within PR & Digital environment. Initiate valuable insights that will help to further expand brand business and growth

WHAT YOU OFFER

• Bachelor Degree with Minimum 2 years of working experience in Related field
• Professional proficiency in English
• Excellent communication skills both written & verbal
• Good time management ensuring all reports and projects are done timely
• Strong analytical skill. Able to do comprehensive sales & data analysis
• Good project management skills & able to work with medium to large team members
• Good Presentation skills
• High Resilience, Agility with creative and problem-solving mindset
• Able to work under tight deadline & has a strong business acumen
• Proficient in Ms Office (Excel, Power Point)
• Basic skill in Adobe Photoshop or Illustrator is a plus
• Knowledge in Google Analytic is a plus

WHAT WE OFFER

• A challenging role in a fast moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. MAKE UP FOR EVER, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.