Marketing Communications Senior Manager

Responsibilities

• Develop and implement comprehensive marketing communications strategies aligned with company goals.
• Oversee the creation and execution of marketing plans and campaigns for public relations and social media.
• Ensure consistency in brand messaging across all channels.
• Lead, mentor, and manage the public relations and social media teams, fostering a collaborative and high-performance environment.
• Develop and maintain relationships with key media contacts and influencers, and manage crisis communications.
• Oversee content creation and distribution for press releases, media kits, and social media platforms, ensuring timely engagement with the online community.
• Monitor media coverage, measure the impact of PR campaigns, and adapt social media strategies to current trends.
• Collaborate with other departments to ensure marketing communications support overall business objectives and coordinate with external agencies and vendors.
• Analyze campaign performance, provide regular reports to senior management, and use data to optimize future strategies.
• Develop and manage the marketing communications budget, stay current with emerging technologies and best practices, and identify opportunities for innovation.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field; Master’s degree is a plus.
• 7-10 years of experience in marketing communications, with senior management experience.
• Proven experience managing public relations and social media teams.
• Strong portfolio of successful marketing campaigns and communications projects.
• Proficiency in social media platforms, PR tools, and marketing software.
• Ability to analyze data and metrics to measure campaign success.
• Experience with content creation, storytelling, and branding strategies.
• In-depth understanding of the industry and up-to-date with latest marketing trends.
• Excellent communication, leadership, and team management skills.
• Highly organized, creative, and able to work under pressure with strong interpersonal skills.

Bonus point if

• Has knowledge or experience in the banking and fintech industries.