Insights & Market Knowledge Analyst
About Traveloka
Traveloka is Southeast Asia’s lifestyle super app with a mission to fulfill the lifestyle aspirations of our users. Founded in 2012 by ex-Silicon Valley engineers, we set out to solve a central problem: simplifying travel from Indonesia to the world. That’s how we became Indonesia’s leading travel platform. Today we are so much more than that, our suite of products and services – spanning across travel, local services and financial services – provides our users with an end-to-end solution for their lifestyle needs. From transportation to accommodations, attractions to eateries, and insurance products to financial services, we want to empower the region’s fast growing and highly aspirational consumers to enjoy new experiences and explore the world around them.
Traveloka is more than just a workplace. It’s a dynamic environment centered around the people, where you grow to be the best version of yourselves, creating positive impacts on society, and empower people to fulfill their lifestyle aspirations. Innovation, execution, and continuous development are the traits that Traveloka holds on consistently.
Discover what it's really like to unlock your skills and potential through innovation at Traveloka.
Job Responsibilities
- Conduct research & ensure quality by defining clarity & alignment, relevancy of the insights against the chosen methods/framework, data integrity, impact-driven insights.
- Ensure flawless research delivery as well as compliance of end-to-end process (planning and execution) of custom research studies (qualitative and quantitative) related to Traveloka products – including methodology, research design, supplier selection, questionnaire development/review, analysis and share-out. Ensure projects meet timelines and on-budget completion.
- Propose research/insight optimization with guidance from senior team member:
- Coordinate with relevant stakeholders to ensure alignment & share the result from the research for them to optimized/utilize
- Document & maintain the research library/repository to be accessible and discoverable within the company.
- Demonstrate full ownership and accountability on the assigned area delivery
- Be the champion of customer voices by sharing insights on customer needs and wants to relevant stakeholders
- Identify customer pain points, media consumption, reaches and challenges/concerns, feedback to relevant stakeholders
- Conduct segmentation and support senior team member in building recommendation for targeting and positioning of Traveloka products portfolio for the business problems assigned, including managing the consumer segmentation & ongoing view of consumer personas
Qualifications
- Graduated from reputable universities majoring in Marketing, Psychology, Economics, Industrial Engineering, Statistics, Computer Science or relevant fields
- Preferably has minimum 1-2 years experience working in research agency/data analytics firm/consumer insight team in the client-side or relevant industry
- Good communication skills, verbally and written
- English fluency is a must (written and verbal)
- Good analytical skills is a must
- Able to work in a team and have a proactive and willing to learn attitude
- Have knowledge on primary research (can be from academic research or other types of research).
- Have high attention to detail. Comfortable working with data (qualitative and quantitative data)
- Self-driven, ability to manage multiple projects and other responsibilities and at the same time able to clearly prioritize / effectively delegate tasks is a plus. Able to perform under pressure and ambiguity
- Able to work under a tight timeline
- Comfortable working in flexible working hours and occasional traveling
