Indonesia Product Marketing Manager

Cookpad are looking for an experienced Product Marketing Manager to join our team in Jakarta, Indonesia. It’s a brand new role suitable for a results-oriented self-starter with a successful track record in driving user acquisition and revenue growth in the digital startup space.

The Indonesia Product Marketing Manager will design and execute a data-driven growth marketing strategy across all paid, owned, and earned touchpoints for our prospective and existing users in Indonesia. The role will be responsible for maximizing our return on investments across the entire customer lifecycle.

This is a hands-on, full-time position based out of our Jakarta office. The role will be reporting to our global headquarters in the UK.

This role is fully based in Jakarta with a focus on Indonesia users. Relocation or working remotely from outside of Indonesia is not possible.

About Cookpad
Cookpad is a tech company building a community platform that enables people to share recipe ideas and cooking tips. It’s a global platform used by on average around 100 million people every month across the world. Over 6 million recipes have been created by people in more than 70 countries. How we got started.

Our mission at Cookpad is to make everyday cooking fun. Not just because we like food but because we believe that cooking is key to a happier and healthier life for people, communities and the planet.

What you will do

• Develop and execute marketing strategies to drive engagement and conversion for Cookpad’s product and premium service subscription in Indonesia.
• Conduct data analysis to identify opportunities for accelerating awareness, acquisition, retention and conversion throughout our customer lifecycle in Indonesia.
• Drive a strong return on investments on our marketing initiatives and own its target as one of the KPIs.
• Work closely with Global Communications Lead to design an end-to-end communication strategy around our product and premium service in Indonesia to drive engagement of our users throughout the funnel.

Skills and experience

• A solid and proven track record in growth marketing with 3+ years experience in the digital startup space. Experience in subscription businesses is a plus.
• Hands-on experience managing growth marketing strategy, channels and programs, and achieving substantial growth KPIs. Hand-on experience in implementing and managing paid ads directly is a plus.
• Excellent data analysis skills and ability to leverage both quantitative and qualitative insights.
• Strong project management skills.
• Great communication skills to convey ideas to both our users and our teams across functions.
• Excellent writing skills to deliver messaging across our owned channels and beyond.
• Deep market and customer insights in Indonesia.

What we expect from you

• Desire to get hands-on in all aspects of execution and a strong “roll-up-your-sleeves” mentality. We expect you to get things done by yourself, instead of ‘managing’.
• Extraordinary curiosity in understanding customer behaviors, and the ability to translate them into actionable marketing insights.
• Awareness of the cultural diversity and sensitivity as well as nuances of both users and colleagues from around the world

Why join Cookpad?

Quite simply, people join Cookpad to be part of something bigger and to make a difference. Cookpad is a truly mission driven organisation - we won’t compromise on this, ever.

What happens next?

We’re building a global company and team that’s full of world-class talent. Our hiring process is designed to let your talent shine and for us to get to know each other so we know we’re the right fit.

Please apply using the link below. As well as your CV, we’d like you to answer a few questions that will help us to understand if you could make the impact we need.

We will let you know if we’d like to talk with you; most interviews are via video link and we may ask you to meet in person if needed.

Equal Opportunity

The Cookpad team is made up of an incredible, diverse range of people. We are proud to be an equal opportunity employer. We do not discriminate based on race, ethnicity, colour, ancestry, national origin, religion, sex, sexual orientation, gender identity, age, disability, veteran status, genetic information, marital status or any other legally protected status.

Your Privacy

When applying for a job with Cookpad, we will collect personal data about you. We use that personal data for recruitment and hiring related activities, including analysis of those activities. Such processing is legally permissible under Art. 6(1)(f) of the General EU Data Protection Regulation and UK GDPR as necessary for the purposes of our legitimate interests, which are the solicitation, evaluation, and selection of applicants for employment.

You can read more about how we use your personal data in our privacy policy, as well as your data protection rights. If you are an applicant from Europe, you can read our privacy policy here. If you are an applicant from a country other than Europe, you can read our privacy policy here.