Head of Growth Marketing

As the Head of Growth Marketing at Amartha, you will be responsible for driving user acquisition, engagement, and retention through strategic marketing initiatives. You will lead a team of marketing professionals and collaborate closely with cross-functional teams to develop and execute growth strategies.

Responsibilities

• Develop and implement data-driven growth marketing strategies to increase user acquisition and retention
• Lead and manage the growth marketing team, providing guidance and support to achieve performance targets
• Collaborate with cross-functional teams to optimize user onboarding, conversion funnels, and user journey
• Analyze marketing performance data to identify opportunities for improvement and optimization
• Stay updated with industry trends, best practices, and emerging technologies to drive innovative marketing strategies
• Develop and maintain relationships with marketing partners and vendors
• Track and report on key performance metrics to stakeholders and management

• 5+ years of experience in growth marketing or a similar role, preferably in the financial industry or fintech
• Proven track record of driving user acquisition and growth through strategic marketing initiatives
• Strong analytical skills and ability to interpret data to drive insights and optimize campaigns
• Excellent leadership and team management skills
• Experience with marketing automation tools, CRM systems, and analytics platforms
• Bachelor's degree in Marketing, Business, or a related field