Head of Brand Marketing & Strategy

Responsibilities:

• Build & design marketing framework & strategic planning of whole Ruangguru's business to increase market share, brand awareness, customer loyalty & number of user.
• Analyze market trends, consumer behavior and competitor movements to create a more segmented & targeted marketing strategies.
• Responsible in managing marketing budget planning & spending.
• Plan, lead & execute short-term and long-term marketing campaigns & initiative (ATL, BTL) through all channel.
• Collaborate with the other departments (creative, digital, consumer insight, etc) for brand building or any marketing initiative.
• Monitor and evaluate marketing operations & executions to be aligned with business objectives.
• Lead the whole creative team to plan & executed all marketing activities.
• Monitor, motivate & influence your team's performance to ensure the OKR are achieved.
• Being responsible in personal development of your team.

Requirements:

• Bachelor degree from reputable university. Background in marketing or business will be prioritize.
• At least 9 years of working experiences in marketing sector, specialized in brand management & marketing strategy.
• Proven records in working for consumer products. Combined experiences between FCMG and start-up business will be ideal.
• Strong marketing frameworks.
• Good communication and outspoken in delivering ideas.
• Fluent in English is a must.
• Strong business acumen, able to align marketing insight with business objectives.
• Ability to adapt to change and flexibility, with a strong penchant for prioritizing timeliness and efficiency.