HEAD OF BRAND MARKETING

About LamudiOur mission is to provide any Indonesian the most trustworthy and reliable way to buy a property. We do this by using technology to empower 10,000+ real estate agents and 100's property developers by connecting them to millions of prospective buyers previously beyond their reach. Lamudi.co.id is a property technology company that aims to enable and support all parties along the property seeking, buying, and selling process from our range of products and services.
About the ChallengeAre you a self-motivated individual with good analytical skills?Do you enjoy multitasking and overcoming challenges that demand creative solutions? Would others describe you as fast moving, meticulous, resilient? If yes, roll up your sleeves because we have an interesting position for you!
We are looking for a Head of Brand Marketing who is both a leader and storyteller, with a proven track record of growing a brand from zero to a reputable consumer and/or industry brand. Your task is to develop Lamudi into the top of mind brand when it comes to property. As platform, we connect thousands of sellers to millions of potential buyers on a monthly base. You will lead teams that deeply understand each of these 2 sides of our platform, to improve network effects by increasing the number of unique monthly users on each side. You will be assigned significant resources to drive a large impact on the business, leveraging our brand. The role will work cross-functionally to develop and execute the brand vision across all channels. You will work closely with other company leaders to advance the brand, grow the community, and establish the company as the strongest PropTech brand in Indonesia.

What a day looks like

• You will lead brand strategy, and drive results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline.
• You will build our brand book and ensure brand marketing campaigns will come to life and bring results that will establish Lamudi.co.id as the industry thought leader and top-of-mind consumer brand.
• You will develop and collaborate with creative leaders as well as leadership
• You are responsible for driving results that maximize the return on the budget you are responsible for
• You set high standards for visual; refine designs; lend a critical eye to all creative, structural and technical output.
• You will grow and develop strong leaders within the brand team.
• You are committed to learning and a high level of self-awareness, humility, and curiosity.

Is this you?

• Strategic thinker: someone who answer questions based on data and analytical reasons behind it, problem solver with the ability to be hands-on
• Critical and Resourceful: a 'why' person. Thinks critically and puts in the additional effort to get to the right conclusion, dares to challenge the status quo and is always on the lookout to improve
• Attention to detail: an intuitive eye for customer needs beyond the obvious
• Minimum of 8 years in marketing, with demonstrated expertise in building strong brands.
• Experience at a growth phase company is a plus
• Proven track record of data-driven marketing with strong success implementing consumer acquisition and/or retention marketing campaigns with clear business objectives and targets.
• Understanding of digital channels, creativity, and market feel. A strong marketing background with the ability to recognize great storytelling and visual.
• History of translating customer insights into marketing strategies that drive revenues and grow customer value
• Understanding of fast-paced and ever-changing startup environment, “roll up the sleeves” mindset and drive to accomplish what is necessary.
• Self-starter with the ability to independently lead this segment of the business
• Excellent organizational leadership skills. Ability to work collaboratively with peers and external partners.

The position reports to the VP of Marketing. During the interview process, you will meet him, as well as a few business stakeholders and Management Team members. If you want to become a part of our Marketing team, please click on the 'Apply Now' button to send us your application! We are looking forward to hearing from you.