GTM & Creative Lead

Kuncie is an edtech company empowering Indonesia's youth, schools, students, and professionals through its robust education platform. This platform is the core of Kuncie's offerings, providing learning solutions for junior high and high school students designed to improve academic performance and, crucially, prepare them for future educational pathways and career opportunities. Kuncie also offers school management systems integrated with the platform, streamlining administrative tasks and enhancing communication within educational institutions.

Recognizing the evolving professional landscape, Kuncie leverages its platform to address the growing need for upskilling and reskilling in the workforce. The platform provides professionals with access to future-proof skills and knowledge, fostering a lifelong learning cycle essential for career advancement and success in the dynamic job market. Kuncie aims to deliver an effective and engaging learning experience tailored to the specific needs of professionals, empowering them to stay competitive and thrive in their chosen fields. This focus on professional development complements Kuncie's support for schools and students, creating a comprehensive ecosystem for lifelong learning, all powered by the Kuncie education platform.

Key Responsibilities

1. Go-to-Market (GTM) Strategy & Execution

• Design and execute comprehensive GTM strategies for the company’s internal products as well as custom solutions for B2B clients.
• Define product positioning, key messaging, and channel strategy to effectively reach target audiences (learners or corporate partners).
• Collaborate with Sales and Product teams to align launch targets with revenue goals.

2. End-to-End Creative Oversight

• Oversee the entire creative production lifecycle, from ideation and pre-production to post-production and final delivery.
• Provide creative direction to designers, copywriters, and videographers to maintain high visual standards and consistent brand voice.
• Ensure all creative output remains relevant to current education and technology trends.

3. Creative Proposal & Pitching

• Translate clients' business needs into solution-oriented and visually compelling creative proposals.
• Develop persuasive pitch decks and present campaign ideas or learning solutions to prospective clients.
• Construct resource estimates and production budgets within proposals to ensure project profitability.

4. Client Relationship Management

• Serve as the primary Point of Contact (PIC) for strategic clients regarding marketing and creative deliverables.
• Manage client expectations, gather feedback, and provide tactical solutions to any challenges arising during the project.
• Build long-term relationships to drive retention and identify upselling opportunities.

5. Event Management (Online & Offline)

• Plan and manage the execution of educational events, ranging from webinars and workshops to large-scale offline conferences.
• Coordinate logistics, technical requirements, and event rundowns to ensure a seamless participant experience.
• Manage third-party vendors or agencies when necessary for large-scale event execution.

• Experience: Minimum 4–5 years of experience in Marketing, Creative Agency, or Product Marketing roles (experience in Edutech or Corporate Training industries is a strong plus).

• Education: Bachelor’s degree in Communications, Marketing, Design, Management, or a related field.

• Strategic & Creative: Ability to think strategically (data-driven) while possessing a sharp eye for aesthetics and storytelling.

• Project Management: Proven ability to manage multiple workstreams with tight deadlines.

• Communication: Exceptional verbal and written communication skills in English and Indonesian (crucial for presentations and copywriting).

• Event Handling: Hands-on experience in organizing events (virtual and physical).