Freelance Content Writer Specialist

As a Freelance content writer specialist, you will be responsible for creating a sitemap for a 3 months web revamp project, related content strategy – writing, SEO, promotion, analysis, and optimization – with a clearly defined content workflow. You are also responsible for the management of the creation and production of the sitemap marketing content based on specific goals & objectives.The ideal candidate will collaborate across functions to deliver an effective content marketing strategy to meet the business objectives in the most efficient manner.

Responsibilities:

• Draft, create, improve and proofread content quickly, efficiently, and against deadlines, guidelines, and briefs
• Create copy in different writing styles for sitemap [web revamp project] so that inspiring our potential users and attracting new fans to convert to our product in bilingual (English & Indonesia)
• Suggest a content structure in the format of sitemap and content matrix
• Collaborate with product owner and business units team, marketing specialists, designers, video editors, and other teams and creatives to quickly draft engaging content pieces that enhance the visibility of our mission
• Research topics, such as specific personas, industries and technologies, and use our resources to create copy that speaks authentically to our potentials users
• Incorporate SEO best practices into writing, including the integration of keywords
• Communicate with internal stakeholders to gather requirements and translate them into content needs

• Should have at least 5 years of experience as Content Specialist, or other relevant roles
• Native or fluent English speaker and writer
• Knowledge and interest in the world of financial, fintech and social impact related
• Experienced in handling website content revamp/development
• Good project and time management skills; able to prioritize and work under pressure
• Having worked on a sitemap project before is a plus