Deskripsi pekerjaan
Dyson.com Lead (brand.com experiences and digital marketing experiences) - someone who can track:
- Inventory uploads on LX through SAP/API (one time effort)
- Dyson will have a merchandiser to support
- Business and rollout lead for dyson.com websites, projects, and other integrated systems
- Works closely with Dyson Principal and Marketing Team for e-boutique performance success
- Monthly reviewing, adjusting and improving of Digital Media Buy strategy to provide profit growth for business and ensure digital KPIs set are met
- Data filtering and segmentation for audience repurposing and optimization
- Manage, enhance and maintain dyson.com website
- Develops successful administrative strategies to monitor, track, and improve ROI which has proven to better results and improve strategy moving forward
- Track and analyze website traffic flow and provide regular internal reports, and data-driven suggestions of how the user experience can be improved
- Accountable for daily operations – merchandising, analytics, search-engine optimisation (SEO), website health check, traffic source analysis, animation calendar, run rate, tagging and optimisation, stakeholder management, etc
- Responsible for digital projects partnership revolving in the E-Boutique landscape
- Responsible and accountable to define yearly e-boutique sales target and performance
