Deskripsi pekerjaan
We are seeking a Director of Public Relations with a strong background in the hospitality industry. The person will help nurture a strong relationship with various media stakeholders and increase awareness of AYANA in both traditional and social media.
Responsibilities
- Develop a marketing communications plan including strategy, goals, budget and tactics
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media
- Coordinate all public relations activities
- Leverage existing media relationships and cultivate new contacts within business and industry media
- Manage media inquiries and interview requests
- Create content for press releases, byline articles and keynote presentations
- Monitor, analyze, and communicate PR results on a quarterly basis
- Evaluate opportunities for partnerships, sponsorships, and advertising on an ongoing basis.
- Build relationships with thought leaders to grow industry awareness
- Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
- Minimum 3 years of PR experience in the hospitality industry
- Native proficiency required in English speaking and writing
- Proven track record designing and executing successful public relations campaigns at both a national & international level
- Strong relationships with both local and national business and hospitality media outlets
- Event planning experience
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
