Digital Strategy Lead

About Amartha

At Amartha, we empower micro-businesses across Indonesia, enabling growth and equal prosperity. We’ve supported over 2.7 million entrepreneurs—mostly women—by disbursing IDR 22.8 trillion in funding. As we step into 2025, Amartha is evolving into a technology-driven financial ecosystem, expanding our reach in lending, funding, and payments. Through innovation and digital solutions, we aim to enhance accessibility, streamline processes, and create a seamless user experience.

About the Role
The Digital Strategy Lead plays a key role in the Embedded Lending team, driving the strategic development of our digital financial products. The ideal candidate brings a strong background in fintech or lending, exceptional project management skills, and a data-driven mindset to identify and unlock growth opportunities.

Responsibilities

• Lead the strategic planning and execution of digital financial products, including personal loans and BNPL (Buy Now, Pay Later) solutions.
• Analyze market trends and customer behavior to uncover new product opportunities and potential enhancements.
• Manage cross-functional teams to ensure timely delivery of product roadmaps and milestones.
• Develop and implement growth strategies to expand our customer base and strengthen existing customer relationships.
• Create data-driven strategies to measure product performance, customer adoption, and overall impact.
• Collaborate with technology, risk, and operations teams to ensure seamless product implementation and operational efficiency.

• Bachelor's degree in Business, Finance, Economics, or a related field.
• Minimum of 5 years of experience in fintech, lending, or digital banking.
• Strong background in product management, project management, and growth strategy.
• Proven track record of successfully launching digital financial products.
• Excellent analytical skills with experience in data-driven decision-making.
• Deep understanding of Indonesia's financial landscape, particularly in consumer lending.
• Experience working with cross-functional teams and stakeholders.

At Amartha, we are dedicated to creating a workplace that celebrates diversity, ensures equity, and fosters inclusion. We believe that diverse perspectives—shaped by factors such as gender, age, race, ethnicity, education, culture, and life experiences—drive innovation and growth.

We actively welcome individuals from all backgrounds to join us in building an environment where everyone feels respected, valued, and empowered. Our commitment is to provide equal opportunities and foster a sense of belonging that enables our employees to thrive and make meaningful contributions.