Digital Strategist
Job Title: Strategist
Location: Jakarta, Indonesia
A LITTLE BIT ABOUT THE ROLE:
The Strategist is core to the development of strategic marketing recommendations for our Client (using Data from social media analytics, web analytics, research and market context), develop creative briefs and the optimisation of content. By blending analysis of in-market performance from Data support team like CMI/PDC and understanding the digital mandatories and platform best practises, they will recommend how content can be optimised to perform in a range of spaces (owned platforms i.e. websites, social sites etc and earned i.e. SEO). Working with the creative team, they will also be responsible for creating reactive content.
They will identify opportunities for relevant, reactive content and have the ability to think and deliver strategically, as well as tactically.
WHAT YOU WILL BE DOING:
DATA INTERPRETATION:
- Working knowledge around the data sources available with regards to audience and needs identification.
- Working knowledge of web analytics, performance reporting and data visualisation.
- Bring fresh and unique insights and strategies to global brands, across their online presence and commercial activities.
- Lead and deliver on insight programme delivery to a high quality and standard of execution.
CREATIVE STRATEGY:
- Lead and deliver creative briefs to inspire a high quality standard of creative.
- Ensure all work is delivering against creative brief and objectives.
CONTENT STRATEGY:
- Lead and deliver content plan/map with precision marketing in mind
- Provide copy pointers for each consumer cohort to creative team for precision marketing campaigns
CONTENT OPTIMISTAION:
- Working knowledge of how to optimise content for SEO purposes and all key Social Platforms.
- Continually evolve best practice approach to SEO/Social Platform
WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE :
Knowledge & Skills Required:
- Excellent written and verbal communications skills
- Strong critical-thinking and problem-solving skills
- Web analytics experience (any of Google Analytics, Adobe, Webtrends, Cognesia, etc…)
- Excel (Pivot tables, macros, etc…)
- Visualisation and reporting experience
- Experience within an agency, consultancy or a forward thinking client
- Collaborate with developers to establish and understand the technical vision to deliver business insights.
Personal attributes:
- Confidence and comfortable working in a fast-paced, changing client environment
- Desire to learn and continuously improve
- Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
- Collaborative team player, open minded – non political.
- Proven ability to effectively lead creative teams.
- Proven ability to communicate and liaise with all levels in the business.
- Discrete about all confidential and personal information.
- Driven, proactive, helpful, and enthusiastic team player.
- In essence we’re looking for someone with the spark of creativity that makes a good analyst excellent.
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A LITTLE BIT ABOUT US:
OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.
The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.
OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.
OUR VALUES AND HOW TO LIVE THEM:
Ambition – you look for opportunities to deliver greater value to those around you.
Imagination – you identify a range of solutions to problems.
Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.
Inspiration – you lead by example and encourage others to do the same.
Learning – you have excellent listening skills that helps you to learn from our clients and those around you.
Results – you accept responsibility for your actions.
We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.
Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All [suitable] applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.
