Digital Marketing Strategist and Analytics

Responsibility

• Develop and implement holistic digital marketing strategies to achieve business objectives.
• To develop and implement effective digital marketing strategies, as well as analyze data to measure campaign performance and inform strategic decisions to achieve business goals.
• Continuously test and evaluate new tools, technologies, and strategies to improve marketing performance.
• Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools.
• Use data to provide actionable insights and recommendations for optimizing campaign performance and achieving marketing objectives.

Requirement

• Bachelor’s degree in Marketing, Business, Communications, or a related field. 
• Have minimum 5 years experience as a Digital Marketing Strategist, Digital Marketing Manager, or a similar role.
• Demonstrable experience in developing and implementing holistic digital marketing strategies.
• Experience in financial services or a related industry is an advantage.
• Advanced knowledge of data analysis and reporting tools, such as Excel, Tableau, or similar software.
• Strong strategic thinking skills with the ability to develop and execute comprehensive digital marketing plans.