Amar Bank sedang merekrut seorang
Digital Marketing Head
Loker ini dibuat lebih dari 2 bulan yang lalu
Who are we?
Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading
digital lending product, Tunaiku has the distinction of being the first FinTech product in
Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we
managed to get listed on the Indonesian Stock Exchange.
How did we manage to do that?
We are changing people’s perception of a bank. We believe we are the innovators who combine
customer focus principles with creating technology-based impact. We incorporate freedom and
flexibility as part of our startup working culture DNA to encourage innovation in creating better
financial solutions for the banking industry. We think of ourselves as, ‘A technology company
with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’
How did it all start?
Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the
bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank)
in 2014. It has then undergone a significant digital transformation to become one of the
country's forerunning fintech institutions through its award-winning digital lending platform,
Tunaiku.
Our philosophy, mission, and vision
Technology must impact lives, must improve lives. We exist to provide banking to those who
‘need’ and not only to those who ‘want’. Services when provided to those who need at the time
of their need brings smiles. Our vision is to bring 200 million smiles.
More about the bank with startup culture environment
Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have
fun at the workplace! We provide a great working environment that pushes people to grow
outside their comfort zone. People with high drive and ambition find us a very attractive place to
work as their career growth matches their own drive and not any staid policies. Thus we hold
the honor of being awarded “Best Place to Work in Indonesia”.
Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise
Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it,
have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our
journey to ‘Impact Lives’.
Join us today and create #unlimitedinnovations!
Responsibilibities
- To plan, forecast and execute digital performance marketing activities to achieve growth target (acquisitions).
- Create strategic approach for performance marketing from all aspect of goals creations, channel distributions, budget proportions, and cost management to achieve KPI of growth and marketing cost.
- Plan and execute all growth marketing channel including paid ads marketing, organic (ASO and SEO), reengagements (via omnichannel - email, sms, push notifications, whatsapp, etc), affiliates and referral marketing, and telesalesEnsure acquisitions of potential users with considering of quality of traffic, efficiency of cost and ensuring the capability to scale anytime needed.
- Master all relevant metrics to campaign and ensure campaigns has been always relevant to the product and market.
- Lead Performance Marketing Team including team lead and specialist.
- Monitor, analyze and optimize every aspect of campaigns performance.
- Ensure campaign has been meet the growth and profitability KPI.
- Collaborate with all relevant stakeholders (creatives, tech, product, branding, business, etc) to ensure all activities has been effectively working along well to achieve ultimate goal of growth
Requirements
- Past experience working in paid performance marketing for minimum 8 years.
- Mastering digital marketing channels focused on organic and paid performance both for Mobile App and Website.
- Mastering all channels of digital performance marketing including organic (ASO and SEO) and paid ads (mobile app ads).
- Mastering growth marketing channel outside paid ads and ASO SEO, which is including or has been exposed to reengagement tools (moengage, clevertap, braze, etc), telesales, affiliates marketing and partnerships.
- Mastering and have deep understanding of Organic channels optimization including app store optimization for mobile app & search engine optimization for website.
- Have been leading performance / digital marketing team leading Mastering and have deep understanding of mobile app ads including Google App Campaign, Facebook Ads for mobile app, Tiktok ads, Apple Search Ads, Ad Networks, Programmatic, etc.
- Has been managing paid performance budget for approx. min. Rp 15 billion (950k usd) annually.
- Mastering media strategy, performance analytics, and campaign optimization.
- Deep understanding of ad fraud on mobile app growth landscape.
- Experience and able to utilize mobile measurement platform (MMP) or mobile analytics platform to get the most of it, beyond measurement insights.
- Comfortable with numbers, metrics, budget and planning.
- Master in excel for data processing which relevant to heavy marketing data.
We exist to help people in Amar Bank to solve problems that can be unimaginable at times. We monitor, assist, and design conceptual messages, so the customer will have more understanding of every message that we want to deliver.
It’s our job to innovate a desire among the public for our products and services and transform ideas into visuals so we can build brand awareness and image.
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