Demand Generation Specialist
Xendit provides payment infrastructure across Southeast Asia, with a focus on Indonesia, the Philippines and Malaysia. We process payments, power marketplaces, disburse payroll and loans, provide KYC solutions, prevent fraud, and help businesses grow exponentially. We serve our customers by providing a suite of world-class APIs, eCommerce platform integrations, and easy to use applications for individual entrepreneurs, SMEs, and enterprises alike.
Our main focus is building the most advanced payment rails for Southeast Asia, with a clear goal in mind — to make payments across and within SEA simple, secure and easy for everyone. We serve thousands of businesses ranging from SMEs to multinational enterprises, and process millions of transactions monthly. We’ve been growing rapidly since our inception in 2015, onboarding hundreds of new customers every month, and backed by global top-10 VCs. We’re proud to be featured on among the fastest growing companies by Y-Combinator.
About the Job
As a Demand Generation & Field Marketing Specialist at Xendit, you will play a crucial role in driving demand for our payment solutions. You will be responsible for executing a variety of marketing initiatives, both online and offline, to attract and convert potential customers.
Minimum Qualifications
- 10+ years of experience in a B2B or technology-focused environment.
- Strong analytical skills and data-driven mindset.
- Proven experience in demand generation or field marketing.
- Strong understanding of marketing automation tools and CRM systems.
- Excellent project management and organizational skills.
- Excellent communication and interpersonal skills.
- A passion for technology and the fintech industry.
- Ability to work independently and as part of a team.
- A strong understanding of our target audience and their needs.
Preferred Qualifications
- Experience in the fintech industry or related sectors.
- Familiarity with digital marketing strategies and tools.
- Creative problem-solving skills and a proactive attitude.
- Bonus points if you’ve worked in an Events Agency, startups or other fintech industry
- An outstanding writer and write with conviction in both English and Bahasa Indonesia.
Responsibilities
Demand Generation:
- Lead the development and execution of the Vertical Marketing Plan, ensuring alignment with regional objectives. Collaborate closely with sales teams to identify market opportunities, target audience, craft Go-To-Market and build more opportunities for sales
- Create and implement effective lead nurturing programs to guide prospects through the buyer's journey.
- Monitor industry trends and stay up-to-date on new technologies and techniques. Conduct market and customer research to identify opportunities and challenges
- Develop and execute multi-channel marketing campaigns, including email marketing, social media advertising, content marketing, and paid advertising to engage target audiences at different stages of the buyer’s journey.
- Track and analyze key performance indicators (KPIs) such as lead volume, conversion rates, cost-per-lead, and ROI. Analyze campaign performance metrics and optimize strategies to maximize ROI and improve future campaigns
Field Marketing:
- Build and maintain strong relationships with key industry associations, partners.
- Implement marketing programs such as conferences, webinars, and workshops to build opportunity
- Manage event logistics, including venue selection, speaker coordination, and attendee registration.
- Implement marketing programs with channel partners to increase product visibility, generate leads, and drive sales.
- Generate leads and build brand awareness through field marketing activities.
- Collect and analyze field marketing data to measure campaign effectiveness.
