Demand Generation Marketer
Aspire is the leading all-in-one finance operating system for growing businesses in APAC. We are on a mission to reinvent business finance for a new generation of entrepreneurs and business owners, empowering startups and MSME to realise their full potential.
Founded in 2018, Aspire has raised over USD 300M+ across equity and debt from world-class investors. In 2023, we successfully closed an oversubscribed USD 100 million Series C equity round led by Sequoia Capital and Lightspeed Ventures with participation of Tencent, Paypal Ventures, LGT Capital Partners, Picus Capital and MassMutual Ventures. To power our solutions, we have partnered with some of the best companies in the world such as Visa and Wise and helped more than 15,000 businesses using our suite of products.
For 2 consecutive years in 2022 & 2023, Aspire has been awarded Best Employer of the Year and Startup of the year by Asia FinTech Awards, and also LinkedIn’s Top Startup in Singapore. In 2023, we also made it to CB Insights’ Top 100 Global Fintech List.
You will be amazed by the energy and experience of our team! Aspire serves as an environment for you to innovate and drive change with our team of ex-entrepreneurs, ex-founders, and high-achievers with international and diverse backgrounds.
Are you a top talent who is passionate about entrepreneurship? Join our rapidly growing team to make an impact in the fintech space!
About the Team:
At Aspire, we are on a mission to establish ourselves as the unrivaled #1 Finance Operating System for businesses in APAC. Our Marketing Team is at the forefront of this exciting journey, playing a pivotal role in building our brand, acquiring new customers, and nurturing existing relationships. Our Marketing team looks at crafting and executing marketing strategies to resonate with our target audience, and also to scale the acquisition of new users by identifying untapped channels and optimizing conversions.
About the Role:
As a Demand Generation Marketing Manager, you will be responsible for working closely with the local sales team to generate qualified leads pipeline through a combination of online/digital and high-touch marketing programs and events. You will work on moving leads through the funnel with marketing activities and closing the loop with insights and feedback on the ground. The ideal candidate will be passionate about generating pipeline for sales, using creative and unique digital tactics and live events to attract interest from our target audience, as well as community-oriented events for our existing customers in the market. The candidate will use analytics to adjust their activities to achieve the optimum mix of outcomes to cost to time. Day-to-day responsibilities will include executing a variety of field marketing initiatives to bring new leads into the funnel, and accelerating in-funnel leads to score (qualified leads) for handover to sales.
- Be responsible for building a revenue pipeline for our sales team through marketing efforts including events, content, digital marketing, and email campaigns.
- Strategize, build, and execute all aspects of event coordination including pre-event research and post-event evaluations.
- Be the local owner of Aspire’s community efforts.
- Direct marketing efforts from content creation to nurture email campaigns, including lead warming and scoring, lead management, etc.
- Be the voice of the customer for your market - understand customer needs to inform marketing strategies.
Minimum Qualifications:
- At least 3 years in field marketing with B2B SaaS experience (you must have worked with SDR/BDR sales teams and own pipeline targets), preferably in a startup or untraditional environment.
- Proven ability to execute marketing strategies and end-to-end marketing programs, with a keen attention to detail.
- A unique blend of being highly analytical and creative mindset to craft compelling marketing activities.
- Enthusiastic and motivated self-starter with a proven ability to prioritize and manage multiple projects simultaneously while having acute attention to detail.
- An excellent communicator and team player.
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What we offer
- Uncapped flexible annual leave.
- Hybrid work arrangement.
- Training subsidy for your professional growth.
- Wellness benefit.
- Team bonding budget to foster collaboration and sense of belonging.
- Flexibility to work from anywhere (for up to 90 days per annum) and Work from Home subsidy.
- Culture is Key: Most importantly, we always strive to cultivate a special culture that brings special talents together - You may learn more about our culture at our careers site and LinkedIn Life page.
Equal Opportunity Statement
Aspire is an equal opportunity employer and is committed to providing equal employment opportunities to all qualified individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected characteristic as outlined by applicable laws.
Please note: by submitting your application, you acknowledge that you have read and understood Aspire’s Data Protection Policy for Employees, Freelancers, Contractors and Job Applicants (the “Policy”), and consent to the collection, use and disclosure of your personal data by Aspire for the purposes set out in the Policy. You may withdraw consent for such collection, use and disclosure, and make an access or correction request in respect of your personal data, in accordance with the Policy by emailing [email protected].
