CRM Specialist

As our CRM Specialist, you will be required to demonstrate sensible business acumen to plan sales campaign & activation, as well as the necessary technical skill sets: data crunching, campaign performance analysis, marketing tools usage such as but not limited to: email, SMS/whatsapp marketing (include basic copywriting), well known about marketing tools (Insider, Mailchimp, etc), and other direct marketing, relevant experience within fintech and or P2P companies will be a plus.

Responsibilities

• Plan and execute email marketing, In-app notification and SMS/whatsapp campaign (include create copy, filter target segment).
• Plan and define marketplace and/or promotional campaigns.
• Design a CRM journey and channels optimization using Martech tools (Insider, Mailchimp, etc) in Amartha App and APlus (borrowers app)
• Execute the journey set up on the tools and manage all engagement related awareness and/or sales campaign
• Create brief and supervise the outcomes of the CRM design to the creative team (Designer & Copywriter)
• Monitor user journey performance [open rate, CTR, etc]
• Coordinate with Funding and Customer Experience team to improve lenders’ investment anad borrowers’ experience

• Should have at least 2 years of experience as CRM Specialist, Campaign Planner, Product Marketing, or other relevant roles
• Should have at least a bachelor degree in the related field (Business/Management/Finance etc)
• Proficient with Microsoft excel, google sheet, and data analytics tools for generating insights.
• Proficient with digital marketing tools i.e. Mailchimp, Insider, Appsflyer, SMS/Whatsapp tools, etc
• Past relevant experience in the Financial industry/fintech is highly valued