CRM Specialist

What You’ll Be Doing

• Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email,web push, and in-app push)
• Create, maintain, monitor and optimize CRM programs, including crafting content, managing system triggers, increased personalization, targeted segmentation, etc
• Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best customer experience.
• Collaborate with marketing teams and across teams, including product, engineering, and data to achieve the collective CRM vision.
• Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention

Why You Should Join Us

• Key strategic role & contributor: you will have a chance to create and execute performance marketing strategy as part of the Growth Team. 
• Work with a regional team: you will have a chance to join a young dynamic team where you can give you an opportunity to work across functional teams around the region

Who We Are Looking For

• At least 2 years of hands-on experience in performance/paid marketing
• Analytical mindset with exceptional critical thinking capabilities.
• Familiar with CRM tools (e.g. MoEngage, MailChimp, CleverTap, etc)
• Strong online marketing strategy (audience understanding, channels knowledge, conversion rate optimization).
• Problem-solver, critical and logical thinker, and fast-learner.
• Strong communication skills to build & maintain collaborative relationships with the stakeholders and to share the reports & insights of the campaign performance.
• Fluent in english.