Creative Director

About us

Love, Bonito is a digital-first company on a mission to empower the everyday Asian woman and inspire self-confidence. We are the leading direct-to-consumer womenswear brand, headquartered in Singapore, with an omni-channel presence across Indonesia and Malaysia, a retail franchise in Cambodia, and are fast expanding into international markets namely Hong Kong SAR China and United States of America.

Founded in 2010, we are proudly female-founded with more than 70% female representation across our organisation, leadership and STEM roles (#girlpower!). We raised a US$50M Series C round in 2021 and know that we’re on the cusp of something great, where we’re working towards becoming the most thoughtful brand globally, for the Asian female consumer, especially when it comes to our products, community and experiences.

There’s a lot more work to be done with all of our exciting plans. So we’re looking to team up with people who are wildly passionate about making an impact and be part of a dynamic team, in a workplace with no corporate BS (yes, you read that right!).

The role

You will play a key role in spearheading the creative vision and strategy for Love, Bonito, that will be critical in elevating the brand, globally. Reporting directly to our Chief Marketing Officer, you will be responsible for shaping our visual storytelling and communications strategy, and will have an unparalleled opportunity to be at the front seat of our evolution and growth globally.

You should have / be

• An excellent grasp of our brand and a genuine passion and interest in fashion, social and cultural trends
• A mission-driven creative visionary with a customer-centric approach to design and storytelling
• A strong creative eye and commercial sensibility
• A self-starter who is proactive with a hands-on approach. Get it done right, and fast!
• A performance-driven attitude and thirst for constant improvement through continuous optimizations and refinements
• Strong problem-solving skills and an ability to think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
• Able to work under pressure and tight timelines
• Exceptional planning and project management skills
• Exceptional relationship management, communication and influencing skills; ability to build buy-in and trust with internal and external stakeholders, across all functions and levels
• A charismatic yet relatable leader and team player with a keen attention to detail

Main responsibilities

Creative Direction

• Elevate and refresh Love, Bonito’s brand & visual communication across all digital and physical touchpoints
• Collaborate closely with Brand, Design and Commercial leads in thematic cross-channel regional campaigns for major and new launches
• Spearhead global visual storytelling and be a key collaborator on our branding projects; especially across key markets HK, US, PH
• Determine the best, relevant and most effective way to represent a concept visually
• Continuously improve quality of catalogue images, editorial and campaign direction
• Manage full value chain, efficiency and cost efficiency of production: collection relevance, model selection, shoot, image editing, overall graphical layout and end product prior to live date.

Leadership

• Mentor and guide team particularly in the development of strong design, production, post-production, retail design and project management skills
• Groom team into a high performance, self-starting and customer-centric team - always seeking to understand the why, the customer, and striving towards continuous improvement
• Manage overall team productivity and efficiency: continuously improve quality and reduce turnaround times
• Lead in developing the required framework, tools, reporting and processes for the team
• Initiate and create a strong support ecosystem with all the required internal stakeholders - both HQ functions and country teams
• Work with country leads in setting up mini local graphic teams where appropriate

Qualifications & Experience

• At least 7+ years of solid strategic creative work experience in a fashion brand with international presence
• Good understanding of all phases of creative value chain
• Strong and demonstrated leadership skills and has experience managing a sizable team
• Strong skills with design softwares such as Adobe Suites and Final Cut Pro
• Thorough understanding of photography, typography, print techniques and digital platforms
• Strong understanding of e-commerce, with web design experience
• Desire to work in a dynamic and fast-paced environment
• Strong and effective communicator and an influential team player
• Diploma or degree in design, visual communication or other relevant fields

1. Flexible Work Arrangement

• Work from anywhere*!
• Hybrid work and adjustable hours - as long as present during our core working hours

2. Staff Wellness

• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement, Mental wellness support)
• Tailored coaching services for mental wellness

3. Learning and Career Development

• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning

4. #TeamLB perks

• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme