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Copywriter

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Migo levels the digital playing field for 3 billion under-innovated consumers – bringing the best bits of the internet to the corner store, across the emerging world.

After bringing reading into the digital era, Kindle tech inventor Barrett Comiskey built Migo’s disruptive unique ecosystem solution to provide affordable access to digital products and services. Backed by Temasek, YouTube’s Co-Founding CTO, blue chip VCs, and key industry insiders, Migo delivers data up to 100 times cheaper than existing networks, and that cost advantage is growing.

Migo launched in Indonesia in 2020. Migo’s initial product is sachet passes providing customers access to entertainment and education at convenient neighborhood clouds (aka Migo Download Stations/MDS). Migo today has more than 1,000 locations covering over 20 million Indonesians.

In September 2021, MNC Vision Networks (MVN), a subsidiary of leading media conglomerate MNC Group, invested $40 million for a minority stake in Migo Indonesia, accelerating Migo Indonesia’s rollout to reach 100 million Indonesians across Java by end of 2022.

Prior to the investment, Migo Indonesia became the core distributor of Vision+ (MVN’s OTT) content, by launching Vision+ on Migo to deliver a tailored experience to offline consumers.

In addition to its cornerstone partnership with Vision+, Migo Indonesia also carries entertainment content from a range of top local and international producers, and education content from the best Indonesian EdTech players, as well from the Ministry of Education, Culture, Research and Technology.

Job Overview

The Copywriter plays a vital role in bringing Migo’s brand to life across all touch points. You will help develop and implement our brand identity and will work closely with teams conceptualize and implement content in marketing assets. These will various mediums such as print, social media, and video content among others. One of the key aspects of your role is having a thorough understanding of the right balance between design, business, and consumers – serving our brand’s purpose, attaining business objectives, and indulging consumers’ needs.

Responsibilities

Author marketing headlines that grab attention, make consumers think about Migo positively, and compel them to do our desired call-to-action
Conceptualize error-free, well-researched copy that adheres to Migo’s brand identity, as well as make existing copy stronger and more compelling
Partner with designers to create layouts and designs using your proposed content
Collaborate with the Product Team to translate copy from English to Bahasa Indonesia for use in Migo’s app
Propose copy concepts and present underlying strategic thinking and rationale to the team
Develop communication strategy based on marketing insights
Conduct user testing and iterate copies based on user inputs
Stay current on market trends and industry best practices

Qualifications

3-5 yrs’ experience in producing copy for digital, print, and broadcast channels, preferably with a marketing or creative agency
A bachelor’s degree in journalism, marketing, creative writing, communications, or related fields
Outstanding written and verbal communication skills, as well as exceptional grammar and command of the Bahasa Indonesia and English languages
Efficient time management and proofreading skills
A strong understanding of the components of compelling, action-inducing communications
A strong knack for communication strategy and an eye for the long-term scalability of communication decisions

Why join us?

Simple: We bring joy and transformation not only to Emerging Markets but to you, too.

Being an Imagineer means breaking boundaries by imagining, designing, building, and developing innovation to transform lives. Here in Migo, we aren’t just employees. We are Leaders, Caring, Relentless, Innovators, Always Improving, and we carry this in every action as we work together as one team towards one goal.

We change the world. Our passion for solving problems fuels us to continue challenging social norms and rebalancing accessibility for everyone. We dream big yet execute simply.

We don’t fear failure. Rather, we take those as an opportunity to improve. We move as one borderless team and build ideas together. Your inputs are valued because all of us are innovators: we believe that our endless curiosity while learning from each other builds the next best thing.

We unlock your full potential by being surrounded by a vast diversity of cultures and perspectives. You will be mentored by experts and fellow leaders through knowledge sharing and through fast and straightforward feedback. You will be empowered to grow as an individual and a professional to a whole new level – because as much as you got us, we got you too.

We are Imagineers and together let’s transform the world and you.

Follow us on:

HP: www.migo.io

FB (Product News):https://www.facebook.com/MigoIndo/

FB (Careers): https://www.facebook.com/MigoCareers/

IG:https://www.instagram.com/migoindonesia/

Linkedin:https://www.linkedin.com/company/migo

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