Deskripsi pekerjaan
We think you also hate when travel app is giving you a headache, right? A slight misinformation can ruin the trip.That is exactly what we are tackling as t-fam! Making sure that our 17+ million users have the best experience in crafting their own adventure.
Job Description
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
- Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
- This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
- Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
- Editorial calendar and organization workflows must be developed and managed.
- Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
- Measurement and optimization of the program will be require on a regular and ongoing basis
- Management of all content marketing resources including copywriters, SEO writers, and other agency personnel
- Integration of content programs with brand campaigns to drive brand to demand.
- Executive presentations on the program approaches and results will be required
- Able to create all the scripts that needed in Marketing such a video ads script, voice over script and able to think strategically towards the company business
Requirements
- Experience creating content for the web and growing a social audience
- Editorial mindset that seeks to understand what audiences consume and how to create it
- Ability to analyze and present content and social performance
- Experience with WordPress, SEO, Google analytics, Blog, and the top social channels
- Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales (for Manager level)
