Content Marketing Manager

Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to met the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone
• Editorial calendar and organization workflows must be developed and managed.
• Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
• Measurement and optimization of the program will be require on a regular and ongoing basis
• Management of all content marketing resources including copywriters, SEO writers, and other agency personnel
• Integration of content programs with brand campaigns to drive brand to demand.
• Executive presentations on the program approaches and results will be required
• Able to create all the scripts that needed in Marketing such a video ads script, voice over script and able to think strategically towards the company business

Requirements

• Experience creating content for the web and growing a social audience
• Editorial mindset that seeks to understand what audiences consume and how to create it
• Ability to analyze and present content and social performance
• Experience with WordPress, SEO, Google analytics, Blog, and the top social channels
• Project management skills and understanding of how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads, and sales (for Manager level)