Content and Social Media Specialist

About us

INDICO is a subsidiary of Telkomsel, Indonesia's leading digital telecom company. INDICO plays a strategic role as a holding company that houses current and prospective vertical digital business portfolios, including Kuncie (edu-tech), Fita (health-tech), and Majamojo (game). Moving forward INDICO aims to explore opportunities in multiple verticals adjacent to Telkomsel’s digital businesses. As a digital platform company, INDICO aims to leverage Telkomsel’s digital assets and capabilities to create a flywheel effect of innovations to develop cross-sectoral digital solutions that will empower Indonesia’s digital economy.

What you will do but not limited to:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Conceptualize visuals based on requirements, prepare rough drafts and present ideas, and test graphics across various media
• Conduct keyword research and use SEO guidelines to optimize content
• Create editorial calendars and syndication schedules
• Measure web traffic to content (e.g. conversion and bounce rates)
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments to manage reputation, identify key players and coordinate actions
• Monitor and provide reports on analytics of Instagram & TikTok insight on montly basis

• Has 1-3 years experience in social media marketing, digital marketing, social media specialist or any related field.
• Candidate experienced in digital agency will be a plus point.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Experienced working with KOL / influencers
• Excellent understanding of social media platforms
• Good understanding of which content, formats and platforms drive which outcomes