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Consumer Engagement Associate - Makassar

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About the Role

If you’re looking to be a part of a high-functioning, dynamic team whose efforts directly impact our user base, this may be the role for you. As our Consumer Engagement Associate for the Indo Region team and based in Makassar, you’ll take the wheel in hacking consumer growth for Gojek in Makassar. You’ll take the time to deeply understand our consumers’ preferences and concerns, then create consumer segmentation and experimentation programs that fit each segment’s needs. Working closely with the Regional Sales Manager and District Operation Manager you’ll get to drive the innovation process of removing daily frictions from our consumers’ lives through tech-based solutions, delivering a real social impact along the way.

What You Will Do

Support District Head/Branch Manager to drive consumer engagement focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, and standard packages that will achieve District targets of completed orders and active users
Managing day-to-day marketing executional activities from all districts & branches needed to deliver the consumer engagement plans. e.g. contract, PO, invoice, etc
Ensure all consumer engagement activities in districts & branches are delivered with given standard of accuracy, completeness, timeliness as per the standard package and local initiatives
Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis
Internally work with direct responsibility to deliver district executions and targets by executing events, exhibits, and other activitie
Develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results
Responsible for setting the integrated communications plan and ensure consistency of messaging and brand communications, working closely with the sales, government relations, and operations team.

What You Will Need

Min 2 years of working experience in Marketing/Sales
Good understanding of local knowledge
Strong analytical and planning skills
Good communication and presentation skills
Excellent problem-solving skill with the ability to play it well independently and in a team
Good collaboration with compassion and proactiveness
Agile and fast in thinking and execution
Exposure of working at a top global FMCG company would be a plus point

About the Team

Our District Consumer Engagement team, a subsidiary of the District operations team, is a small but mighty group based in Makassar, Indonesia. Working alongside the Business Analytics, Sales, Corporate Affairs, PPGR and Operations teams. We oversee the process for identifying and taking action on growth opportunities, including consumer insights and digital experimentation. For instance, during CoVid period, we tried to find out where the students' persona went, what they do and when they usually use our services during a pandemic. We analyzed the data and found that their behavior pattern has changed, now they tend to transact more on food, since they also order for their family at home, spend more in GoPulsa and GoTagihan for internet needs and even not so frequent, they still go to the mall. Hence, we decided to give them a mission (transact food 1x, FREE GoPulsa) to trigger them in using >1 services. And then, injecting promo code in POI malls.

In the past, our team has worked on projects surrounding offline marketing, including one that POI branding, local events and amplifying HQ campaigns. Currently, we have our sights set on the digital and data, we play a lot with digital campaigns, missions, subscriptions and any other user treatment to generate demand. When we aren’t busy with work, you’d probably find us playing online games or watching Netflix. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel around the cities again.

About Gojek

Gojek is a Super App. It is one app for ordering food, commuting, digital payments, shopping, hyper-local delivery, and a dozen other products. We are Indonesia’s first decacorn. We are also the only Southeast Asian startup to be part of Fortune's list of 'Companies That Changed The World.'

Our Mission: To create and scale positive socio-economic impact for our customers, driver-partners, business, and MSMEs.

As of 2018, Gojek processed more than $9 billion in annualized gross transaction value across all markets where it operates - in Singapore, Vietnam, and Indonesia. We have the largest food delivery product in Asia (outside of China) and is the largest payments wallet in Southeast Asia.

Gojek contributed IDR 249 T to the Indonesian economy (equivalent to 2% of Indonesia's GDP in 2020). As of Q1 2021, the Gojek App witnessed over 190mn downloads by customers. The platform has over 2mn Driver Partners & ~900000 Merchant Partners across SEA.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

Gojek and GoTo Financial are committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.

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