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Brand Ops - Financial Services Platform

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About the Role

As Brand Ops, you’ll be assisting the Brand team in the GoPayLater Go-To-Market team, piloting the platform’s brand narrative and go-to-market strategy. strategizing, planning, and implementing brand campaigns will be your daily tasks, which include developing objective-driven communications and integrated campaign activation ideas across all marketing channels. You need to be able to see from helicopter perspectives yet grounded as you will be the center of brand-equity building campaign orchestration that will involve other business units, data teams, media teams, creative teams, and corporate affair teams.

What You Will Do

  • Assist Brand Manager in setting the brand narrative, brand building strategy, and clear positioning against competitors that aligns with the product’s target market, values, and mission
  • Assist Brand Manager in building GoPayLater's brand equity to be the trusted and Top of Mind brand in the category
  • Assist Brand Manager in driving scalable, cost-efficient, and out-of-the-box marketing programs and initiatives to support Brand’s OKR with the ability to make sound business decisions under minimal guidance
  • Assist Brand Manager in recommending the most effective channels to reach users. Drive effective marketing assets and contents across Paid, Organic, Brand, Content and Creative
  • Build strong relationships within own-team, cross-functional, and external stakeholders, and balance competing priorities in a rapidly changing environment
  • Proactively seeks out opportunities to improve processes with direct team

What You Will Need

  • University degree in Marketing or Business Administration
  • Analytical minded, effective communication and interpersonal skills
  • Proactive, results-driven, and able to work under pressure to meet deadlines
  • Passionate about building a brand by creating genuine and authentic customer relationships
  • Outstanding verbal and written communication skills in Bahasa and English
About the Team

Our team’s collective goal is to shape the convenience of accessing consumer lending products on our journey to provide financial inclusion for all Indonesians that resonates with trust and reliability. This role will be part of the Consumer Lending Platform team within the GoTo Financial Services Platform. We are constantly figuring out new ways to prioritize easy access to financial products like Buy Now Pay Later with scalable integration for a wider range of partners in new verticals. The team will work not only with Gojek internal product teams like Transport, Food, GoPay, and others, but also with our third-party payment facilitators, and other partners. This is an exciting time to join our relatively new team as we’re prepared to expand rapidly in 2022 by tapping into newly-emerged offerings within the GoTo group ecosystem and beyond.

About GoTo Financial

GoTo Financial brings secure, reliable, and user-friendly financial solutions to over 55 million monthly active users, more than 14 million merchants, and over 2.5 million driver-partners eager to benefit from the digital economy in the GoTo ecosystem.

GoTo Financial’s consumer services include GoPay, GoPayLater, and other financial services. We also serve businesses of all sizes through leading payment gateway Midtrans, Indonesia’s largest cloud POS network Moka and GoKasir. We also have the all-in-one merchant solution GoBiz, GoBiz Plus, GoStore, and Selly - available in Indonesia and Southeast Asia.

GoTo Financial is committed to building a diverse and inclusive workplace and are equal opportunity employers. We do not discriminate on the basis of race, religion, national origin, gender, gender identity, sexual orientation, disability, age, education status, or any other legally protected status.
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Jenis kontrak
Tanggal posting
9 Maret, 2022