Deskripsi pekerjaan
- Analyze brand positioning and consumer insights
- Shape and communicate our vision and mission
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to “take action”
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Measure and report performance of all marketing campaigns, and assess ROI and OKR
- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends
- Developing strategies and managing marketing campaigns
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand’s direction, choices and tactics
- Minimum Bachelor Degree in any major
- Proven working experience as Brand Manager or related
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives
- Time and project management skills, including the ability to work on multiple projects at the same time
- Experience in identifying target audiences and devising effective campaigns
- An ability to think strategically and come up with campaigns
- An understanding of trends and an ability to respond to customers’ wishes
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
