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Brand Analytics

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Who are we?
Amar Bank is one of the most technologically advanced digital banks in Indonesia. Our leading digital lending product, Tunaiku has the distinction of being the first FinTech product in Indonesia. We are also the first digital bank on the cloud. As the first profitable digital bank, we managed to get listed on the Indonesian Stock Exchange. 

How did we manage to do that?
We are changing people’s perception of a bank. We believe we are the innovators who combine customer focus principles with creating technology-based impact. We incorporate freedom and flexibility as part of our startup working culture DNA to encourage innovation in creating better financial solutions for the banking industry. We think of ourselves as, ‘A technology company with a banking license’. For this reason, we ‘Act like a FinTech, and think like a Bank.’ 

How did it all start?
Founded on March 15, 1991, in Surabaya as PT Anglomas International Bank (Amin Bank), the bank was acquired by Tolaram Group and transformed to PT Bank Amar Indonesia (Amar Bank) in 2014. It has then undergone a significant digital transformation to become one of the country's forerunning fintech institutions through its award-winning digital lending platform, Tunaiku. 

Our philosophy, mission, and vision
Technology must impact lives, must improve lives. We exist to provide banking to those who ‘need’ and not only to those who ‘want’. Services when provided to those who need at the time of their need brings smiles. Our vision is to bring 200 million smiles.  

More about the bank with startup culture environment
Consist of 1000+ people, you will meet people who love to grow, dream big, and actually have fun at the workplace! We provide a great working environment that pushes people to grow outside their comfort zone. People with high drive and ambition find us a very attractive place to work as their career growth matches their own drive and not any staid policies. Thus we hold the honor of being awarded “Best Place to Work in Indonesia”.Recently Amar Bank was awarded as Inspirational Brand from APEA (Asia Pacific Enterprise Awards) 2022. Of course, our innovation won't stop here. So if you would love to be a part of it, have a growth mindset, and are constantly hungry for challenges, we invite you to join us in our journey to ‘Impact Lives’. 

Join us today and create #unlimitedinnovations!

The Brand Analytics role is responsible for providing insights and recommendations that help shape the brand strategy, improve customer engagement, and optimize marketing efforts across all channels.

Key Responsibilities:

  • Data Analysis and Reporting:
  • Collect, analyze, and interpret brand data across various platforms including social media, website traffic, and other digital marketing channels.
  • Monitor and report on key performance indicators (KPIs) related to brand health such as brand awareness, brand equity, customer engagement levels, and market penetration.

  • Market and Consumer Research:
  • Conduct market research to understand industry trends, competitor strategies, and market opportunities.
  • Perform consumer research to identify customer demographics, preferences, behaviors, and perceptions of the brand.
  • Utilize advanced analytics techniques to predict market trends and customer behaviors.

  • Strategy Development:
  • Provide actionable insights to support the development of marketing strategies aimed at achieving brand growth and enhancing market position.
  • Collaborate with marketing and product teams to refine messaging, targeting, and positioning based on analytics findings.

  • Campaign Analysis and Optimization:
  • Evaluate the effectiveness of marketing campaigns and strategies, using data analytics to assess ROI and other performance metrics.
  • Recommend adjustments to marketing campaigns and strategies based on data-driven insights to improve future performance.

  • Stakeholder Collaboration:
  • Work closely with marketing, sales, and product development teams to ensure alignment on brand strategy and execution.
  • Present findings and strategic recommendations to senior management and key stakeholders regularly.

  • Innovation and Continuous Improvement:
  • Stay updated with the latest tools, technologies, and methodologies in data analytics and marketing research.
  • Advocate for and implement improvements in data collection, analysis processes, and technologies to enhance the overall capability of the brand analytics function.


  • Proficient in data collection, analysis, and interpretation across various platforms (social media, website analytics, digital marketing channels).
  • Experienced in monitoring and reporting on key performance indicators (KPIs) related to brand health.
  • Familiar with data analytics tools and platforms (e.g., Excel, SQL, Python, Google Analytics).
  • Strong background in market research methodologies and consumer research.
  • Skilled in applying advanced analytics techniques (e.g., predictive modeling, segmentation analysis).
  • Proven track record in providing actionable insights for marketing strategy development.
  • Collaborative approach in working with marketing and product teams.
  • Ability to evaluate and optimize marketing campaigns based on data-driven insights.
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Jenis kontrak
Full Time
Tanggal posting
18 April, 2024