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Associate Digital Marketing Manager (Metasearch & Affiliates) - Transport

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Job Description 
  • Managing Flight Metasearch partnerships and Affiliate marketing partnerships

  • Work closely with Transport/Flight Digital Marketing Lead, supporting and defining our strategy across Affiliate Marketing & Flight Metasearch, providing strategic thinking and technical knowledge.

  • Responsible for managing Affiliate Marketing and Flight Metasearch budget across markets, through forecasting using historical data to achieve optimum results and internally agreed targets

  • Track and measure all business & marketing metrics including, but not limited to, actual spend, conversion volumes, ROI, CAC, to support the overall Digital Marketing strategy and business goals

  • Work alongside multiple different stakeholders such as but not limited to: Product Marketing, Digital Channels, Revenue Team, Product Managers, and Engineers to support Traveloka Transport’s objectives through Affiliate Marketing & Metasearch initiatives, with the ability to initiate and lead high impact projects.

  • Analyze and assess the performance of  Affiliate Marketing & Flight Metasearch and translate quantitative and qualitative data into insights and recommendations. This includes research and competitive analysis.

  • Report to Traveloka Transport executives periodically on Affiliate Marketing and Flight Metasearch performance, providing analysis, opinion and counsel on strategy

  • Understand how to assess technical implementation related to Metasearch and Affiliate enhancement and able to collaborate with tech/product team to identify and troubleshoot the issue as well as provide potential solutions based on judgment and experience

  • Coordinates with internal stakeholders to enhance tracking and analyze data to develop a better understanding of market demand, supply, consumer behavior and identify new opportunities. 

  • Coordinates with external Affiliate and Metasearch partners to gather insights and leverage them for Flight business improvement

Requirements (Education, Technical Skills, Relevant Experiences)

  • Bachelor’s Degree or higher. Any major is welcome, but quantitative/analytical discipline is preferred

  • 4-5 years experience in digital marketing. Experience in partnering with or managing Metasearch Platforms such as Skyscanner, Kayak, Wego, etc is a big plus point

  • Ability to conduct critical analysis, structured thinking, diving into the data and identify key insights, to produce immediate value while still keeping an eye on long-term strategy and scalability

  • Project management skills with high level of accuracy and attention to detail.

  • Numbers driven. Excellent analytical thinking and good numerical reasoning skills for data-driven decision making. Strong business acumen combined with an uncanny ability to extract and analyze data

  • Proficiency in Excel, Google Sheet or similar data processing tool for Data Analysis and Reporting purposes. Experienced in dashboard tools like Tableau, Google Data Studio is a plus

  • Excellent communication and interpersonal skills with ability to manage multiple stakeholders, both internal and external. English proficiency is mandatory.

  • Pro-active, self-driven and having growth mindset, able to maneuver and perform alongside business ambiguity

  • Ability to execute and achieve goals in a fast-paced environment.  

  • Familiar with analytics tools such as Google Analytics. Experience in mobile app tracking and attribution tool (or MMP) such as Adjust, Appsflyer, Branch is a plus

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Tanggal posting
13 Februari, 2023