ASO & SEO Senior Specialist/Manager

In this role, you will:

• Build recognition of Glints brand and app with highly sustainable growth - Develop and execute hyperlocal marketing strategies that can be scaled rapidly and cost efficiently to reach and engage with a larger audience. This could include, but not limited to building content, communities, partnerships and word-of-mouth.
• Acquire targeted number of job seeking users onto Glints app with high level of cost efficiently - Utilize data and analytics to identify the most cost-effective user acquisition channels, continuously track, analyze and optimize marketing channels and tactics to improve customer acquisition costs (CAC); tailor marketing messages to resonate with job seekers in specific cities; conduct A/B tests to refine ad creatives, messaging, and landing pages; Monitor and control ad spends to ensure that it is aligned with the goals of acquiring the targeted number of users efficiently.
• Build scalable operation engine that enables successful geographical expansion of business footprint - Collaborate closely with sales, product and operations to align marketing efforts with the broader expansion strategy; develop SOPs and playbooks for executing marketing operations in new cities, such as campaign setup, audience targeting, content creation, and performance tracking; implement feedback loop, data analytics and reporting systems that provide insights to be used for adapting marketing strategies and improving local effectiveness and efficiency.
• Defined and built high-performing capabilities and team to deliver on targeted performance sustainably - Design, evaluate and enhance the marketing team's skills, structure, and capabilities to fill gaps and ensure alignment with the organization's goals;develop a customer-centric, data-driven and high-accountability culture, focusing on users, metrics and continuous improvement; foster cross-functional collaboration, enabling seamless teamwork, mutual accountability and shared success.

Why You Should Join Us

• Gain exposure and drive impact:You will have exposure to high stake/priority strategic projects with close collaborations directly with key leaders in the organization.
• Enjoy freedom and opportunities:You will be given lots of freedom to experiment and iterate on ideas to learn and improve skills and results.
• Gain professional and personal growth:You will be collaborating with and learning from the most talented and committed A-players across the region.

Who We Are Looking For

• At least a b​​​achelor's degree in business, engineering, IT, Math or other technical fields
• 3-5 years of work experience, with a proven track record of business growth enablement through growth, marketing, product/tech or consulting
• Data-driven and analytical; able to evaluate opportunities through market research and data
• Results-oriented; is an independent, motivated self-starter and learner
• Effective problem-solver with business acumen; able to think outside the box to devise new ideas and effective solutions to drive business performance
• Highly adaptable to failures, setbacks and changes, is a keen and effective communicator and listener
• Strong collaborator; has the ability to lead and boost cross-functional and external collaboration for expected output
• Strong execution skills; not only to oversee initiative, but also get into the details & hands-on if needed 
• Ability and interest in building and nurturing lean, agile and high-performing teams
• Proficient in Indonesian and English languages (spoken and written)
• Proficient in MsPowerpoint/Google Slides and MsExcel/Google Sheets